Sr. Marketing Analyst (e - commerce) - Remote Eligible

Sr. Marketing Analyst (E-Commerce)

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role. The Sr. Marketing Analyst is responsible for auditing current and prospective clients' marketing performance. The sr. marketing analyst will be responsible for reviewing both marketing-level KPIs (CPS, CVR, CAC, etc) and business-level KPIs (Gross Margin, Net Margin, Marginal LTV:CAC Ratio, etc) in order to diagnose the main business issue holding each brand back from growing. Regardless of the diagnosis, the sr. marketing analyst will recommend Modern Measurement techniques (Marketing Mix Modeling, Match Market Testing, and & other statistically-driven solutions, to alleviate the business problem identified. They will be responsible for assessing results of a preliminary Marketing Mix Model (MMM) as well as a Market Research Analysis (for persona development), and proposing recommendations to optimize the marketing program based on those results (e.g. adjusting media spend, optimizing approach to discounting, recommending new marketing channels to expand into, and more). You will work closely with our Data Intelligence & Sales team to communicate findings, which will then be pitched to current and potential clients by the Sales team. (this role is not directly client-facing).

Responsibilities:

• Diagnosing: reviewing business and marketing KPIs to determine growth constraints
• Research: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
• Analysis: interpreting Marketing Mix Models to and proposing recommendations to optimize the marketing program based on those results
• Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel

Requirements:

• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and the entire digital marketing landscape
• Experience managing or work with large sets of campaigns data ($100k+ spend per month per client)
• Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms
• Familiarity with audience insight tools such as Global Web Index a plus
• Familiarity with Asana and Slack a plus
• Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses a plus

Key Performance Indicators

• Appraisal production quota (10+ points* per month)
• Win Rate (40%+)
• Percent of Appraised GP to Won GP (50%+)

Most Important Things (MITs)

• Audit quality
• Audit speed
• Accuracy of audit output