Sports Product Marketing Manager

Sports Product Marketing Manager

Ready to make big plays in the world of sports marketing? We're scouting for a Sports Product Marketing Manager who can craft championship-worthy marketing strategies for Pragmatic Play's Sports vertical. You'll be at the heart of the action, collaborating with internal teams to plan campaigns, launch new features, and fine-tune marketing efforts. Whether it's a high-stakes product rollout or an everyday marketing play, you'll be ensuring success across multiple marketing channels. If you live and breathe sports, have a sharp marketing playbook, and know how to drive results in a fast-paced, competitive arena, this is your shot to make an impact.

Product Marketing & Campaign Execution

• Develop and implement product marketing strategies to endorse Pragmatic Play's Sports offering.
• Create and manage marketing campaigns for product launches and feature updates, ensuring high-impact messaging and execution across all marketing touchpoints.
• Identify and capitalize on opportunities to showcase and endorse Sports through online and offline marketing campaigns and industry events.
• Align with the Sports team to ensure all marketing communications accurately reflect product positioning and key selling points.
• Lead the full go-to-market strategy for new sports products and features, including positioning, messaging, pricing recommendations, and channel planning.
• Partner closely with Product, Commercial, and CRM teams to ensure cohesive and timely market readiness.

Content & Product Messaging

• Craft compelling marketing content, including presentations, product sales decks, website updates, and promotional materials.
• Work with the content team to produce sports-related content to ensure accuracy and consistency.
• Provide clear and detailed briefs to design teams for graphics, videos, and other creative assets that support the promotion of sports products.
• Maintain the website, ensuring it remains updated, engaging, and aligned with brand objectives.

Project Management

• Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Use project management tools like Monday.com to track progress, manage deadlines, and ensure timely delivery of marketing projects.
• Manage the marketing budget for Sports campaigns, ensuring efficient allocation and ROI optimization.
• Support the planning and execution of events that showcase the Sports offering.

Market Research & Performance Analysis

• Conduct competitor analysis and market research to identify trends and inform marketing strategies.
• Monitor and report on campaign performance, using key metrics to assess effectiveness and optimize initiatives.

What We Need From You

• Proven experience (5+ years) in product marketing, preferably in sports betting, gaming, or a related industry.
• Strong communicator with a good command of both written and spoken English.
• Detail-oriented with a keen eye for accuracy and consistency in all marketing materials.
• Creative mindset with the ability to translate complex product features into engaging marketing materials and campaigns.
• Experience leading successful marketing strategy for the B2B industry.
• Collaborative approach with experience working cross-functionally with product, design, and commercial teams.
• Strategic thinker with the ability to balance creativity and commercial focus.
• Comfortable working under pressure and managing tight deadlines during peak sports seasons (e.g., major tournaments).
• Strong presentation skills with the ability to convey value propositions to C-level stakeholders.
• Passion and keen interest for global sport events.