Marketing Specialist

Now Hiring: Marketing Specialist

Build your Career. Make a Difference. Presbyterian is hiring a skilled Marketing Specialist. The Marketing Specialist is responsible for coordinating with Marketing Team colleagues, internal clients and external vendors and agencies to implement innovative campaigns for increasing awareness and utilization of existing and new products/services. Duties include researching target audiences, understanding the competition, creating and overseeing paid media efforts across digital and social media, and reporting on outcomes. Must be an excellent writer and oral communicator, understand evolving communication trends and platforms, and have experience writing content that is optimized for online search results.

Type of Opportunity: Full time

Job Exempt: Yes

Job is based: Reverend Hugh Cooper Administrative Center

Work Shift: Days (United States of America)

Responsibilities:

• Collaborates with internal Marketing Team and marketing clients to identify communication needs and recommend tactics and investment.
• Liaises with internal and external creative services to execute promotional events and campaigns.
• Plans and executes initiatives to reach a target audience through appropriate channels (social media, e-mail, TV etc.).
• Assists in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Assists in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
• Manages the accuracy and updates to third party sites such as Google and Provider Directory locations for promotional opportunities, operational information, location data and service descriptions.

Qualifications:

• Bachelors degree. Communications, Public Relations, Journalism, or Business with Marketing emphasis.
• 3+ years of experience in marketing or communications required.
• Exceptional writing, proofreading, presentation, and organizational skills.
• Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/social media, etc., and market research methods
• Demonstrable experience in marketing data analytics and tools.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.).
• Knowledge of HTML, CSS and web development tools desired.
• Well-organized and detail oriented.
• Commercial awareness partnered with a creative mind.

All benefits-eligible Presbyterian employees receive a comprehensive benefits package that includes medical, dental, vision, short-term and long-term disability, group term life insurance and other optional voluntary benefits.

Wellness Presbyterian's Employee Wellness rewards program is designed to provide you with engaging opportunities to enhance your health and activate your well-being. Earn gift cards and more by taking an active role in our personal well-being by participating in wellness activities like wellness challenges, webinar, preventive screening and more.

Why work at Presbyterian? As an organization, we are committed to improving the health of our communities. From hosting growers' markets to partnering with local communities, Presbyterian is taking active steps to improve the health of New Mexicans.

About Presbyterian Healthcare Services Presbyterian exists to improve the health of patients, members, and the communities we serve. We are locally owned, not-for-profit healthcare system of nine hospitals, a statewide health plan and a growing multi-specialty medical group. Founded in New Mexico in 1908, we are the state's largest private employer with nearly 14,000 employees - including more than 1600 providers and nearly 4,700 nurses.

Our health plan serves more than 580,000 members statewide and offers Medicare Advantage, Medicaid (Centennial Care) and Commercial health plans.

AA/EOE/VET/DISABLED. PHS is a drug-free and tobacco-free employer with smoke free campuses.