Marketing Director

Marketing Director

Location: Short Hills, NJ

Compensation: $60,000 – $65,000 per year (commensurate with experience)

Position Overview

We are a premier, fast-growing real estate and media ecosystem seeking a highly organized, creative, and strategic Marketing Director. In this role, you will oversee our overarching brand strategy, social media presence, agent engagement, large-scale events, internal/external communications, and multimedia platforms.

The ideal candidate is both a visionary and an executor—someone who can lead high-level strategy while executing day-to-day operations, content creation, event promotion, and digital marketing.

Core Responsibilities

• Social Media & Brand Growth: Oversee and manage social media platforms for our corporate real estate brand, lifestyle digital/print magazine, business podcast, and leadership personal accounts. Drive content strategy, caption writing, trend research, and recruitment campaigns.

• Event Marketing & Coordination: Plan, promote, and execute company culture events, networking socials, and educational workshops. Handle Eventbrite setup, email/SMS promotions, and day-of coordination.

• Multimedia & Podcast Production: Coordinate production for our company podcast. Manage topic planning, guest outreach/scheduling, and repurpose episodes into high-performing short-form video clips.

• CRM, Communications & Paid Ads: Execute weekly newsletters, automated SMS campaigns, and audience segmentation via our CRM. Oversee third-party paid ad vendors (Meta/Google), manage asset creation, and analyze campaign performance.

• Print & Digital Publication Support: Assist with the creative direction, proofreading, and listing coordination for our quarterly lifestyle magazine.

• Agent Support & Culture: Provide marketing guidance and branding support to our network of real estate agents to help them scale their businesses.

Qualifications

Required:

• Experience: 3+ years in a Marketing Director or Senior Manager role (Real Estate or Agency background is highly preferred).

• Social Media Expert: Proven track record of growing channels, short-form video strategy (Reels/TikTok), and community management.

• Event Planning: Strong experience in promotional marketing and day-of execution for corporate and social events.

• Tech & Digital Savvy: Proficient in email marketing/SMS tools, CRM automation, and basic graphic design coordination.

• Ad Strategy: Basic understanding of paid advertising strategy across Google and Meta platforms.

• Traits: Exceptional written communication, fierce project management skills, and the ability to thrive in a fast-paced environment.

Preferred:

• Experience with GoHighLevel (GHL), Eventbrite, Canva, Meta Business Suite, and Dropbox.

• Background in podcast, video production, or publication management.

Success Metrics / KPIs

• Social media growth and audience engagement.

• Event attendance and registration metrics.

• Lead generation and recruitment campaign performance.

• Email/SMS open and click-through rates.

Job Type & Schedule

• Full-time

• In-person / Hybrid (New Jersey)

• Must be willing to assist with occasional evening events.

Compensation / Pay Rate (Up to): $60,000.00 - $65,000.00 Per Year

PrideStaff is an equal opportunity employer.