Growth Campaign Lead

Growth Campaign Lead

We are Progress – a trusted provider of software that enables customers to develop, deploy, and manage responsible, AI powered applications and experiences with agility and ease.

We're hiring a Growth Campaign Lead to join our Global Demand Generation team. This is a hands-on execution role operating at the intersection of campaign delivery, growth experimentation, and AI-driven scale.

This role is designed for someone who moves fast, executes independently, and uses AI to accelerate campaign build, testing, optimization, and learning-turning growth goals into executable, scalable demand programs tied to ICPs and sales plays.

In this role, you will:

• AI-Optimized Campaign Execution (AOE)
• Execute and optimize multi-channel B2B campaigns (email, paid, content syndication, webinars, events, nurture) using AI to accelerate build, launch, and iteration.
• Apply AI tools to generate and refine campaign copy, creative variations, audience segments, and messaging tests.
• Operate with a test–learn–scale mindset, continuously reducing time from idea to live execution.
• Iterate campaigns based on AI-assisted insights and near real time performance signals.
• Growth Experimentation at Speed
• Run high-velocity growth experiments across acquisition and conversion funnels.
• Identify winning messages, channels, and patterns, and rapidly scale what works.
• Kill underperforming tactics quickly and reallocate effort based on impact.
• Collaborate closely with peers across Sales, Product Marketing, Field Marketing, Digital, and Marketing Ops to execute at speed.
• Vendor & Channel Intelligence (AI-Enhanced)
• Research, evaluate, and activate demand generation vendors, platforms, and AI-native tools.
• Use AI to assess vendor performance, benchmarks, and channel ROI potential.
• Onboard and operationalize new vendors quickly to expand reach and pipeline contribution.
• AI-Ready Demand Generation
• Execute programs that drive lead volume, MQLs, and pipeline contribution at scale.
• Ensure campaigns and data flows are AI-ready (clean inputs, structured data, trackable outcomes).
• Partner with Funnel Ops and Analytics to improve AI-driven attribution, funnel visibility, and lead-to-pipeline performance.
• Performance & Continuous Optimization
• Monitor campaign performance continuously and optimize quickly.
• Use AI-assisted analytics to improve CTR, CPL, conversion rates, and pipeline efficiency.
• Surface insights proactively and recommend where to double down or pivot.

Your background:

• Solid experience in B2B demand generation, preferably in B2B SaaS, with strong hands-on campaign execution.
• Proven ability to launch, test, and optimize campaigns independently.
• Comfort using AI tools to accelerate execution, experimentation, and analysis.
• Strong data literacy-able to use performance data to prioritize, optimize, and make trade offs.
• Experience working cross-functionally with Product Marketing, Sales, and Marketing Operations.
• Hands-on experience with Salesforce and modern marketing automation platforms.
• High level of self-drive, curiosity, judgment, and attention to detail in fast-moving environments.

If this sounds like you and fits your experience and career goals, we'd be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

• Compensation
• Generous remuneration package.
• Employee Stock Purchase Plan Enrollment.
• Vacation, Family, and Health
• 30 days paid annual vacation.
• An extra day off for your birthday.
• 2 additional days off for volunteering.
• Premium healthcare and dental care coverage.
• Additional pension insurance.
• Well-equipped gym on-site with CrossFit equipment and a climbing wall.
• Co-funded Multisport card.
• Flexible working hours
• Free underground parking with a designated space for bikes, motorbikes and electric scooters.

Apply now! Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!