Esports Marketing Coordinator EMEA

Esports Marketing Coordinator EMEA

We are KRAFTON – a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world.

Since the release of our flagship title – PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest selling video games of all time with over 70 million copies sold.

We are headquartered in Seoul, South Korea, with regional KRAFTON offices located across the globe. Our Amsterdam Office is KRAFTON's EMEA Headquarters which covers the Europe, Middle East & Africa, and the CIS regions, with teams dedicated to Publishing, Esports, Content, Communications and General Operations. These teams support all local offices and development studios in our region. Onsite, our Amsterdam Office also houses PUBG Studios which is busy with the development of an exciting new IP, currently known as Project "Black Budget".

As the Esports Marketing Coordinator, you will play a key part in executing regional marketing campaigns, supporting event promotion, and strengthening PUBG Esports' presence across EMEA through creative storytelling, community engagement, and B2B coordination. You will also get involved with our influencer marketing, creating memorable collaborations with PUBG's top streamers.

Basic Roles and Responsibilities:

• Coordinate and execute regional esports marketing campaigns.
• Manage B2B relationships including esports talent, creative agencies and media partners.
• Collaborate cross-functionally with operations, broadcast, partnerships, and business development teams to support promotional initiatives.
• Lead day-to-day social media planning and publishing workflows in collaboration with design and content stakeholders.
• Support paid media efforts by liaising with agency partners and internal teams to track performance, share insights, and iterate campaigns.
• Contribute to brainstorming and ideation sessions for innovative marketing concepts, activations, and community engagement strategies.
• Monitor esports trends, community feedback, and competitor activity to help inform and refine marketing decisions.

Required experience:

• Experience in a marketing, communications, or project coordination role.
• Familiarity with esports and/or competitive gaming.
• Proven experience in coordinating or executing social media campaigns across multiple platforms (X, Instagram, TikTok, YouTube, etc.).
• Experience working within a fast-paced environment and adapting to shifting priorities, ideally in entertainment or live event contexts.
• Strong organizational skills with good attention to detail.

“Nice to have” experience:

• Previous experience working directly on an esports product, event, team, or tournament series.
• Experience working with or managing influencers, co-streamers, or creator partnerships.
• Exposure to paid media campaign management, including Meta/Google/X/TikTok platforms.
• Fluency in a second EMEA language (e.g., Turkish, Arabic, German, Russian, French) is a plus, but not required.
• A passion for gaming or active participation in gaming communities.

What we offer:

• A competitive salary
• An allowance to cover the Dutch mandatory health insurance
• 25 paid + 4 extra paid working days off a year
• Relocation package
• Pension scheme
• A commuter allowance
• Lunch allowance and a range of snacks & drinks
• Health and Wellness allowance
• Full assistance with visas and the 30% ruling applications when the candidate is eligible

More about our Amsterdam office…

Our office is situated in the Amsterdam Zuid area, a buzzing business hub in the southern part of the city. Close to our office you can find a broad choice of cuisine – such as the iconic Market 33 Food Hall, offering vibrant social settings. Also, nearby is one of the main public transportation hubs – Amsterdam Zuid train, metro, tram & bus station, bringing the city's highlights close, be it one of the many museums, canals, parks, or culinary experiences you are interested in. Likewise, our Amsterdam team reflects the city's diverse atmosphere – being mainly expats, we currently represent more than 40 different nationalities, and we are still expanding our team!

We welcome all applications!

We are proud to have such a multicultural environment and we strive to create a safe, inclusive, and harmonious atmosphere for everyone to thrive in. We invite applications from all genders, sexual orientations, races, colors, religions, and ages.

If this sounds like a good fit for your skills and experience, then apply right away!