Performance Marketing Specialist

Performance Marketing Specialist

At Public Group, we believe in the power of our people in a sustainable way. That's why we're not just focused on what you do, but who you become. We're committed to fueling your growth, because when you win, we all win. Imagine a place where you feel supported, valued, and empowered to make a real difference. A place where you can build a career you love, to leave your mark in our story!

Public Group strategically invests to create an ecosystem of innovative scaleups around its core Omnichannel Retail business, with the objective to provide exciting customer experiences powered by operational excellence. We bring together technology, talent & entrepreneurship to create value in the Greek market & society.

Our Omnichannel retail, in Greece and Cyprus, is the love brand Public, a Leading Omnichannel Home Living, Tech & Entertainment Retailer with long lasting heritage. Innovation is part of our DNA. Through our ecosystem of startups and organizations, we offer pioneer services to our consumers. We operate 60 stores, 3 eShops and an ecosystem of digital properties such as: public ticketing, public business and bookfriends.gr.

We are looking for a Performance Marketing Specialist to join our team and take ownership of the planning, execution, and optimization of paid digital campaigns across various platforms, including Meta Ads, Google Ads, YouTube, and Display networks.

Responsibilities

• Plan, execute, and optimize paid performance campaigns across platforms (Meta Ads, Google Ads, YouTube, Display, etc.)
• Conduct in-depth audience, keyword, and competitive research to inform campaign strategy
• Manage end-to-end campaign setups including tracking, budgeting, and A/B testing
• Monitor performance KPIs and proactively recommend optimization actions to improve ROI and CPA
• Develop actionable reports using Google Analytics, Google Data Studio, or similar tools
• Collaborate with cross-functional teams (Creative, Tech, Content, CRM) to ensure campaign alignment and effective messaging
• Stay current with digital marketing trends, algorithm changes, and best practices across platforms

Requirements

• 1-2 years of proven hands-on experience in digital/performance marketing
• Strong command of Meta Ads Manager and Google Ads (Search, Display, YouTube)
• Experience with Google Analytics (GA4), conversion tracking, and attribution models
• Solid understanding of performance KPIs (CPC, ROAS, CPA, CVR) and media budget allocation
• Bachelor's degree in Marketing, Business, Economics, or related field
• Strong analytical thinking and ability to turn data into insights
• Excellent Excel/Google Sheets skills; comfortable building campaign reports and pivot tables
• Excellent verbal and written communication skills in Greek and English
• Google Ads and/or Meta certifications strongly preferred
• Familiarity with GTM (Google Tag Manager), Looker Studio, or data visualization tools
• Previous experience working in a scale-up or agency environment

What we offer:

• Competitive compensation & benefits package
• Performance-based bonus scheme
• Comprehensive life & health insurance
• Flexible hybrid working model – to support your work-life balance
• Psychological support via a professional helpline for you and your family
• Career growth opportunities in a role that evolves with you
• Valuable experience in a well-known and fast-growing organization
• Continuous learning and upskilling through tailored programs
• Employee Wellness Program – office Pilates & sports teams (padel, football, volleyball & more)
• Alternative transportation with company shuttle buses to our offices
• Exclusive access to our employee app, OrangeGen, packed with tools, news & perks

By joining us, you'll be part of a forward-thinking company that prioritizes open communication, employee recognition, and personalized rewards.

Are you ready to be the next #OrangeGen maker?

Orange Gen, is our team of 2.200 people who are committed to cultivating an innovative retailtainment environment, supporting continuous development, and embracing flexibility—all while placing customer centricity at the forefront. We believe in fostering a culture that values your contributions, boosts your ambitions, and supports personal and professional growth. "Joy at Public" is our main motto which lies in creating a workplace where every individual is empowered to excel and evolve, always keeping the customer at the heart of our endeavors. We like to share our moments under the #OrangeTeam celebrating all team's achievements and Orange Marks Stories!

All applications will be treated with the strictest confidentiality.