Digital Marketing Manager, Marketing - Lakeland

Digital Marketing Manager, Marketing - Lakeland

The Digital Marketing Manager is a core member of the Digital Marketing Strategy team, responsible for owning the end-to-end development, launch, accuracy and optimization of digital marketing experiences across Publix.com, WordPress VIP, and vendor-hosted platforms. This role serves as the primary digital experience lead for assigned campaigns including defining requirements, leading cross-functional alignment, coordinating development, validating tracking, and ensuring experiences perform against KPIs. The position frequently acts as the single point of contact (SPOC) for internal partners and external vendors.

Responsibilities include:

• Own requirements gathering, documentation, and translation of business/marketing needs into digital experience plans.
• Lead scoping and builds for microsites, landing pages, components, and enhancements across platforms.
• Manage full lifecycle of digital experiences including development, dependencies, and communication.
• Ensure all assets, content, and tracking specifications are delivered accurately.
• Serve as day-to-day SPOC for Publix stakeholders and external agencies.
• Facilitate alignment across teams for cohesive campaign execution.
• Manage vendor scopes, budgets, contracts, timelines, and deliverables.
• Ensuring stable, accurate, and fully tested digital experiences across platforms (WordPress VIP, Publix.com components, vendor experiences).
• Test for performance, functionality, tagging, personalization, and accessibility.
• Document opportunities and partner with teams for resolution.

Required qualifications include:

• Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience OR
• equivalent combination of formal training/certification and professional work experience that demonstrates the prerequisite competence to perform the duties of this position
• three years of combined digital, social, and owned media experience, including managing budget and supplier relationships
• strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
• knowledge of digital design, programming, e-commerce, and web development practices.
• strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
• demonstrates strong problem‑solving abilities by identifying digital marketing challenges, evaluating options, and implementing effective solutions that improve campaign performance.
• applies new learning quickly by staying current on emerging digital tools, platforms, and best practices, and integrating them into marketing strategies.
• builds productive cross‑functional relationships with internal teams, external partners, and stakeholders to drive alignment and deliver cohesive marketing initiatives.
• leverages data analysis to interpret performance metrics, uncover insights, and optimize campaigns for measurable business outcomes.
• adapts with flexibility in a fast‑paced environment, adjusting priorities and strategies in response to shifting business needs and market conditions.
• basic Microsoft Word, Excel, PowerPoint skills

Preferred qualifications include:

• Master's degree in Marketing or Advertising
• digital, social, and owned media experience with a large company/retailer.
• knowledge of current and future trends in digital marketing and communications platforms and applications
• knowledge of Marketing project workflow process and digital process lifecycle
• intermediate Microsoft Excel skills