Sr. Product Manager, Campaign Management (remote, U.S.) - Remote Eligible

Senior Product Manager, Campaign Management

There's likely a reason you're reviewing this opportunity at PulsePoint. Maybe you're looking for your next challenge, or an environment where you can make a bigger impact. If you want to join a company that takes pride in its work, invests in your career growth, and values transparent leadership, we'd love to meet you.

PulsePoint is a fast-growing healthcare technology company (with adtech roots) using real-time data to transform healthcare. We help brands and agencies interpret the hard-to-read signals across the health journey and unify these digital determinants of health with real-world data to produce the most dimensional view of the customer. Our award-winning advertising platforms use machine learning and programmatic automation to seamlessly activate this data, making marketing, predictive analytics, and decision support easy and instantaneous.

We are looking for a Senior Product Manager, Campaign Management to join our brilliant Product team! Product Managers at PulsePoint relentlessly pursue increased adoption of our platforms by listening to user feedback and ideating new ways to help clients achieve their goals. They constantly monitor both market feedback and product usage to better understand how our clients use the platform today and where we can evolve to capture new opportunities. The Senior Product Manager, Campaign Management will help us expand all of PulsePoint's offerings under one new unified Platform, taking it beyond its capabilities and pushing the boundaries of our unified omnichannel toolkit. Examples include projects in all of the following functions our clients use our platform for: research, segmentation, planning, personalization, orchestration, optimization, measurement and reporting.

PulsePoint has already built the industry's leading health marketing platform, and now we've merged with WebMD/Medscape, creating even more opportunities to disrupt the landscape. And with the pending cookie cliff, you want to be part of a platform that has its own first-party data, not just licensing cookie pools from other people. Our teams work hard, play hard, and enjoy each other's company during both. Come join us and help make the next evolution of health marketing become a reality!

At PulsePoint, Product Managers have five primary responsibilities:

• Innovate and ideate with a constant focus on building new data-driven products that drive a sustained and competitive differentiation for PulsePoint in the market.
• Articulate the vision in a compelling business case
• Translate business strategy into the product roadmap, making critical decisions about what features to build and what order to build them in
• Collaborate and communicate with various technical and business teams to launch seamlessly, collecting feedback from other teams & clients and integrating that feedback back into the roadmap.
• And finally work with Marketing and Sales to develop compelling positioning, value proposition and selling tools.

An excellent Product Manager at PulsePoint is one who keeps in mind the long-term vision of the product while driving short-term results, has the customer intuition to get there, and has the authority/integrity to lead the team along the way – very much a mini CEO when it's done right.

What you'll be responsible for:

• Own and maintain the roadmap for a major product stream (DSP Campaign Management), balancing customer needs, commercial priorities, and long-term strategy.
• Lead end-to-end execution of key initiatives, from defining strategy and business cases through launch and adoption, ensuring alignment across multiple business units.
• Act as the product "CEO" for campaign workflows, making tradeoff decisions that maximize customer and company value.
• Communicate progress, risks, and strategic impact to executive leadership, influencing company-wide priorities where needed.
• Partner with Engineering, UX, Data, and Operations to ensure delivery of high-quality features, while continuously refining workflows and user experience.
• Represent the product internally and externally, supporting Marketing and Sales in positioning and engaging with clients and partners.
• Mentor and support junior PMs, helping to build a strong, scalable product management practice.

What you'll accomplish:

• Propel the PulsePoint Platform in two or more omnichannel functions.
• Increase integration and adoption of MedScape/WebMD tools and offerings into the PulsePoint Platform.
• Gain trust of key business stakeholders.
• Ability to fully lead projects from start to finish.

What success looks like:

• Roadmap clarity and alignment across leadership and stakeholders.
• Increased adoption and retention driven by clear improvements in campaign management workflows.
• Recognition as the internal and external expert on DSP campaign management.
• Delivery of cross-functional initiatives that drive measurable impact for clients and revenue growth for PulsePoint.

How your success will be measured:

• Retention rate of clients
• NPS scores
• New feature adoption
• Successful planning and execution of projects across multiple business units

What we're looking for:

• 6+ years product management experience in adtech, with at least 3 years directly on DSP or campaign management workflows.
• Programmatic platform (DSP, DMP, or ad server) experience required.
• Analytical approach to UX & SaaS enhancements and revenue-focused roadmap planning.
• Health experience a plus.
• Experience with at least one of the following a plus: CTV, paid search, social, email, YouTube.

Location:

• You can work remotely anywhere in the U.S.

What we'll give to you:

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• A referral bonus program -- we love hiring referrals here at PulsePoint

And there's a lot more! Watch this video here to learn more about our culture and get a sense of what it's like to work at PulsePoint!

Target Salary range: $170-180k base + 17-18k target annual bonus based on company and individual performance

Selection Process:

• Initial Phone Screen (30 mins)
• Hiring Manager Video Interview (45 mins)
• Team Interview (1:1s with 2-3 team members, 30 mins each)
• Case Presentation (20-30 mins presentation, 15 mins Q&A)
• Executive Interviews with CTO & CPO (30 mins each)
• Reference Checks (2-3 references)

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.