Commercial Marketing Executive

The Opportunity - Where Brand Meets Business

This is not a maintenance marketing role. This is a role built for momentum.

At PUMA, Commercial Marketing is where brand ambition meets retail reality. As Commercial Marketing Executive, you will be central to how our brand shows up across retail, wholesale partners and digital touchpoints in Oceania. It is fast, commercial, collaborative and unapologetically brand-led.

If you think like a marketer, act like a retailer and care deeply about execution quality, this role was built for you.

Your Impact - What You'll Own

This role exists to drive brand heat that converts.

You will plan, execute and optimise retail marketing initiatives that increase traffic, accelerate sell-through and elevate the consumer experience across PUMA-owned and partner environments.

Commercial Marketing Strategy & Planning

You will lead the commercial marketing rhythm by:

• Building and managing full-year retail and key account marketing calendars
• Planning launches, activations and retail moments that balance brand storytelling with commercial outcomes
• Developing integrated retail plans in partnership with Brand Marketing

Execution Excellence - Turning Plans into Reality

Strong ideas only matter if they land flawlessly.

You will:

• Execute end-to-end marketing plans for wholesale partners and PUMA retail channels
• Deliver premium in-store, digital and social assets aligned to brand direction
• Manage retail activations, events, campaigns and photoshoots
• Ensure all creative assets are on brief, on brand and delivered on time
• Manage day-to-day partner requests with clarity and speed

Collaboration & Influence - Marketing That Moves Together

This role thrives on alignment.

You will work closely with Brand Marketing, Retail, Sales, Merchandise and Operations to ensure launches are seamless across all channels and markets.

Key focus areas:

• Aligning local retail plans with global brand direction
• Working with agencies and production partners to deliver best-in-class outputs
• Managing approvals and alignment with Global Commercial Marketing
• Ensuring retail, digital and social messaging work together to drive conversion

Commercial Support - Marketing That Sells

You will support go-to-market activity by:

• Contributing to sell-in presentations with strong marketing narratives
• Supporting sales teams with clear, compelling retail marketing plans

The Detail That Makes the Difference

You will also:

• Support sustainability initiatives where relevant
• Manage budgets, invoicing and campaign tracking
• Oversee imagery, catalogues, toolkits and asset distribution
• Coordinate product seeding and GWP programs
• Maintain organised digital asset management

Who You Are - The Marketer We're Looking For

You are strategic, organised and commercially switched on.

You understand retail pace, brand standards and how marketing drives performance.

Experience & Capabilities

• 3+ years' experience in Retail or Trade Marketing within a multi-category brand
• Experience within sport, lifestyle or fashion environments
• Strong project, budget and stakeholder management skills
• Clear, confident communicator
• Highly organised with strong attention to detail
• Proactive, flexible and solutions driven

Qualifications & Skills

• Bachelor's degree or higher
• Advanced Microsoft Office skills
• Intermediate Adobe Photoshop experience

Why PUMA

At PUMA, speed is a mindset and brand is taken seriously.

You will join a high-performance marketing team where ideas are encouraged, execution is non-negotiable and impact is visible. This is a role for marketers who want their work to live in stores, on athletes, on consumers and in culture.

If you want responsibility, pace and brand power in equal measure, this is your role.