Manager Marketing Motorsport

Your Mission

Build the annual marketing plan for Motorsport based on global guidance, aligning with Merchandise, Retail, WHS, and Ecom priorities.

Drive the integrated campaign planning and execution across the marketing, channel, media, and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.

Drive Full-Funnel Marketing programs across all consumer touchpoints.

Develop and adapt category-specific activation concepts for key launches.

Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail, and e-commerce.

Execute category-led brand experiences supporting priority launches and narratives.

Execute local integrated marketing planning for key brand and product campaigns.

Execute with local European markets to drive sell-in and sell-through performance.

Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling, and product launch performance.

Identify channel marketing efficiencies and synergies to improve procedures, transparency, and ROI.

Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs.

Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.

Your Talent

Strong strategic and category-marketing competence to build annual Motorsport marketing plans aligned with global guidance and cross-functional priorities.

Advanced integrated-campaign management capability to drive full-funnel planning and orchestrate channel, media, and content execution across regions.

High proficiency in full-funnel and multi-touchpoint marketing to activate campaigns consistently across retail, wholesale, e-commerce, and digital environments.

Strong creative and conceptual skills to develop and adapt category-specific activation concepts, toolkits, and brand experiences for key launches.

Robust analytical and performance-management skills to evaluate campaign results, interpret content effectiveness, and translate insights into actions that improve brand and commercial KPIs.

Excellent cross-functional collaboration and commercial acumen to partner effectively with Merchandising, Sales, Retail, and Global Marketing to identify opportunities, optimize launch performance, and ensure both sell-in and sell-through impact.

Speed & Spirit is what we look for in our candidates, defined by some simple values that inspire us to be driven in our performance, be vibrant in our sporting legacy, be together in our team spirit, and be you to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.