Senior Director Product Line Management Sportstyle Footwear

Product Leader

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

We are looking for an experienced and visionary product leader to drive the end-to-end Footwear creation process — from consumer insight to go-to-market execution. A strategic, entrepreneurial leader who thrives in dynamic environments, builds high-performing teams, and brings clarity to complexity.

• Lead the full footwear product lifecycle, including concept creation, line architecture, pricing, development, and GTM readiness
• Translate strategy into clear, consumer-driven product direction
• Collaborate cross-functionally with Design, Development, Sourcing, Merchandising, and Marketing
• Ensure operational excellence, calendar discipline, and margin-focused execution
• Drive innovation through digital product creation and sustainable material strategies.

Your Talent

• 10+ years of experience in product creation, merchandising, or sales, including 5+ years in senior leadership roles
• Deep expertise in footwear or comparable product categories with complex creation processes
• Strong commercial acumen across wholesale, DTC, and channel strategy
• Proven ability to leverage consumer and market insights to inform decisions
• Experience with digital tools, innovation cycles, and sustainability frameworks
• Excellent leadership, communication, and stakeholder management skills
• Fluency in English and strong intercultural competence.

Backgrounds of Interest: We welcome candidates from performance or lifestyle footwear, as well as adjacent industries such as outdoor, sports equipment, premium apparel, or high-growth DTC brands.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.