Associate - Digital Marketing Technology Assistant

Brand Management Associate

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets. In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels.

We are seeking a detail-oriented and digitally capable individual to operate our Electronic Direct Mail (EDM) campaign using Salesforce Marketing Cloud. The primary focus of this role is email marketing execution, including campaign setup, audience segmentation, and performance tracking. In addition, the successful candidate will provide occasional support to the website team, assisting with site analytics, basic content updates, and optimization when required. This role is ideal for someone who thrives at the intersection of marketing automation and digital content strategy.

Key Responsibilities:

Salesforce Marketing Cloud (Primary focus):

• Build and deploy EDM campaigns using Email Studio, Journey Builder and Automation Studio
• Manage subscriber data, segmentation and personalization strategies
• Monitor campaign performance and provide actionable insights
• Ensure compliance with international email marketing regulations and consent protocols

Website content support (Backup role):

• Assist with site analytics to monitor performance and user behavior
• Create and update website content in line with brand guidelines
• Support basic content optimization to enhance engagement and accuracy

Requirements:

• Degree in Information Systems, Data Analytics, Computer Science, or Marketing (with Salesforce experience)
• Hands-on experience with Salesforce Marketing Cloud
• Familiarity with email marketing best practices
• Strong attention to detail and ability to manage multiple digital touchpoints

Desirable extras

• Salesforce certifications (e.g. Marketing Cloud Email Specialist)
• Understanding of Personal Data Protection Law (UU PDP) or other email compliance frameworks