In_senior Associate_ Performance Marketing Analyst_application Technology_advisory_mumbai (early Joiners)

Senior Associate - Business Application Consulting

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. As a business application consulting generalist at PwC, you will provide consulting services for a wide range of business applications. You will leverage a broad understanding of various software solutions to assist clients in optimising operational efficiency through analysis, implementation, training, and support.

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm's growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Responsibilities:

• Develop, implement, and manage performance marketing campaigns across multiple digital platforms (e.g., Google Ads, Facebook Ads, programmatic advertising).
• Utilize various analytics tools (e.g., Google Analytics, Tableau, Looker Studio) to analyze campaign performance, identify trends, and generate actionable insights.
• Monitor and report on key performance indicators (KPIs) such as ROAS, CPA, conversion rates, and customer acquisition cost.
• Conduct A/B tests and other experiments to improve campaign performance and conversion rates.
• Contribute to the development of performance marketing strategies to achieve business objectives, including customer acquisition and revenue growth.
• Collaborate with creative, product, and engineering teams to ensure alignment and campaign effectiveness.
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing.

Mandatory skill sets:

Strong analytical, technical, and communication skills, along with expertise in digital marketing platforms and a strategic mindset

Preferred skill sets:

Strong analytical, strategic skills along with expertise in digital marketing platforms and tools. They should be proficient in data analysis, campaign management, and budget allocation, and able to collaborate effectively.

Years of experience required:

4+ years

Education qualification:

B.E. / B.Tech / MCA/ M.E/ M.TECH/ MBA/ PGDM. All qualifications should be in regular full-time mode with no extension of course duration due to backlogs