In_senior Associate_salesforce Marketing Cloud_enterprise Apps - sfdc_advisory_bangalore/gurgaon/hyderabad/mumbai/pune/noida/chennai

Senior Associate, Salesforce User Experience

At PwC, our people in business application consulting specialize in consulting services for a variety of business applications, helping clients optimize operational efficiency. These individuals analyze client needs, implement software solutions, and provide training and support for seamless integration and utilization of business applications, enabling clients to achieve their strategic objectives. Those in Salesforce user experience at PwC will focus on providing consulting services for enhancing the user experience of various applications. You will analyze user needs, design intuitive and user-friendly interfaces, and offer guidance and support for improving the overall user experience. Working in this area, you will enable clients to optimize user engagement, increase user satisfaction, and achieve their strategic objectives.

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programs, and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm's growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Responsibilities:

• 6-7+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud.
• Software development background experienced with development languages and frameworks e.g HTML, CSS, SQL and JavaScript.
• Strong knowledge of the Salesforce platform and its data model.
• Strong knowledge of Ampscript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from Mobile Push.
• Proven working experience using various marketing cloud components: Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder.
• Knowledge of Marketing Cloud Best Practices.

Mandatory skill sets:

• Understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery.
• Create and manage SFMC Cloud Pages and use audience builder data in journeys.
• Design, develop and debug custom solutions.
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• Create data extensions using SQL scripts by analyzing the campaign requirements.
• Provide ROI details to various stakeholders.
• Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.

Preferred skill sets:

• Salesforce Marketing Cloud

Years of experience required:

• 4 to 8 Years

Education qualification:

• BE/B.Tech/MBA/MCA/M.Tech

Degrees/Field of Study required: Bachelor of Engineering, MBA (Master of Business Administration), Bachelor of Technology Degrees/Field of Study preferred: