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Manager - Digital Marketing

Lead digital marketing strategy to drive lead generation and brand visibility for HR solutions
Kuala Lumpur, Kuala Lumpur, Malaysia
Mid-Level
3 weeks ago
PWC (Global)

PWC (Global)

A global network of firms delivering assurance, advisory, and tax services to enhance value for clients.

14 Similar Jobs at PWC (Global)

Job Opportunity: Digital Marketing Manager

Location: Kuala Lumpur

Position Type: Full time

Job Description & Summary: At PwC, our goal is to ensure organizations are ready to build trust in the marketplace through a prepared workforce. PwC's community of solvers combines extensive strategic knowledge with practical implementation experience to help businesses and their people thrive amid uncertainty. Our Workforce team collaborates closely to unleash the full potential of an organization's people, building market trust and delivering sustained outcomes. A career with our Workforce team offers you the opportunity to guide organizations in strategically planning their future HR needs while addressing immediate HR challenges. We integrate HR functions and technology capabilities to facilitate organizational transformation, offering flexible solutions tailored to specific client requirements. Joining us means becoming a key member of a team dedicated to automating and optimizing HR processes for businesses. You will help implement cutting-edge solutions that revolutionize HR management, promoting a tech enabled, human-centric approach to enhance employee connectivity and interaction.

Your Role: We are seeking a dynamic Digital Marketing Manager to lead our digital marketing efforts. This role is pivotal in driving our online presence, generating leads, and enhancing brand visibility. You will leverage HR trends to engage our target audience and guide the development of marketing strategies that align with our business goals.

Key Accountabilities:

  • Conduct research on industry trends and competitor activities to inform strategic marketing initiatives aimed at lead generation and brand positioning.
  • Develop comprehensive digital marketing strategies that encompass SEO, SEM, social media, and content marketing.
  • Oversee the creation and management of website content to ensure it is engaging, informative, and optimized for search engines.
  • Create and manage a content calendar to ensure consistent and engaging content across digital platforms.
  • Design and implement targeted email marketing campaigns to nurture leads and engage existing customers.
  • Oversee social media presence and manage digital advertising campaigns to increase brand awareness.
  • Track, analyze, and report on key performance metrics for digital marketing campaigns.
  • Utilize data-driven insights to optimize marketing strategies and improve conversion rates.
  • Manage the digital marketing budget, ensuring efficient allocation of resources and cost-effective campaign execution.
  • Collaborate with cross-functional teams including sales, product development, and customer service to align marketing efforts with overall company goals.
  • Develop and maintain strategic partnerships to expand marketing reach and drive growth.
  • Conduct surveys and feedback sessions to understand customer preferences and refine marketing approaches.
  • Organize webinars and events to engage the community and promote our solutions.
  • Stay abreast of emerging digital marketing technologies and trends to keep the company competitive and ensure marketing strategies are cutting-edge and effective.
  • Develop and implement a crisis communication plan to effectively manage any negative publicity or challenges.
  • Provide guidance and mentorship to junior marketing team members, fostering a culture of learning and professional growth.

Required Skills, Experience, and Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing, particularly in lead generation and SEO.
  • Strong understanding of current online marketing concepts, strategy, and best practice.

Preferred Skills, Experience, and Qualifications:

  • Experience in the HR or technology industry.
  • Familiarity with HRMS or related systems.
  • Familiarity with the latest UI/UX trends to provide insights that enhance the digital experience of our systems and apps is a plus.
  • Excellent analytical skills and attention to detail.
  • Strong communication and presentation abilities.
  • Creative thinking with a results-oriented mindset.
  • Proficiency in project management.

Tools and Technologies:

  • Familiarity with Google Analytics, SEO tools, social media platforms, and digital marketing software.
  • Experience with marketing automation tools is a plus.

Additional Application Instructions:

Please attach the following documents along with your CV when you submit an online application:

  • Academic Certificates and Transcripts, from SPM (or equivalent) onwards
  • A copy of your NRIC or passport
  • Recent passport size photo
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Manager - Digital Marketing
Kuala Lumpur, Kuala Lumpur, Malaysia
Marketing
About PWC (Global)
A global network of firms delivering assurance, advisory, and tax services to enhance value for clients.