Strategic Marketing Manager

Strategic Marketing Manager

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

As a Strategic Marketing Manager, you will work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Your responsibilities include, but are not limited to:

1. Developing in-depth knowledge of the assigned sector portfolio, in this case, the Trust and Reinvention Growth Priorities.
2. Understanding and applying stakeholder business plans and priorities to develop and maintain a strategic marketing plan.
3. Managing key stakeholder relationships and expectations.
4. Working with a cross-functional marketing and sales team to develop high-quality digital marketing campaigns that raise awareness and PwC's position in the market.
5. Identifying and building connected client journeys including defining target clients, buyers, and audience segmentation.
6. Overseeing the editorial calendar to ensure on-time delivery of quality deliverables.
7. Collaboratively developing campaign strategy and tactics to deliver on agreed-upon metrics and key performance indicators (KPIs).
8. Reviewing past campaign performance and recommending improvements.
9. Liaising with external agencies and vendors including ad agencies and identifying areas to optimize campaigns and spend.
10. Monitoring CRM and identifying opportunities to build campaigns that support all dimensions of the buyer journey.
11. Providing proven leadership in managing teams with more than seven years of experience and projects, ensuring effective coordination, timely delivery, and alignment with business objectives (mandatory).

Experiences and skills you'll use to solve:

• Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing.
• Working experience in developing strategic marketing plans and budgets.
• Proven background in quantitative and analytical skills.
• Proven effectiveness working with virtual teams across different geographic areas.
• Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously.
• Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen.
• Demonstrable experience in project management, leading initiatives from conception to execution (mandatory).
• Ability to manage and mentor junior colleagues with more than seven years in team management, fostering a collaborative and high-performance team environment (mandatory).
• Advanced written and spoken English (mandatory).
• Knowledge of Salesforce Marketing Cloud (desirable).
• Ability to function effectively in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team.
• A demonstrated commitment to valuing differences and working alongside and/or coaching diverse people and perspectives.

All qualified applicants will receive consideration for employment at PwC without regard to ethnicity; creed; color; religion; national origin; age; disability; neurodiversity; sexual orientation; gender identity or expression; marital; or any other status protected by law. PwC is proud to be an inclusive organization and equal opportunity employer.

Travel Requirements: 0%

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