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Associate Director - UX/CX Design

Lead the UX/CX design strategy across digital products to drive guest satisfaction and conversion
Al Ahsa Governorate, Eastern Province, Saudi Arabia
Expert
3 months ago
Qiddiya Investment Company

Qiddiya Investment Company

Develops a massive entertainment, sports, and culture destination in Saudi Arabia as part of the Vision 2030 diversification strategy.

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UX / CX Lead

The UX / CX Lead owns the customer and guest experience design strategy across Qiddiya's digital products. This role ensures seamless, high-quality journeys that enable conversion, adoption, and guest satisfaction from initial planning through in-destination engagement. The role enables continuous experience improvement through user research, testing, and measurable UX performance, shaping product direction in partnership with Product, Delivery, and Engineering teams.

Key Responsibilities

  • Define and maintain the UX/CX strategy and design principles aligned to business and guest KPIs.
  • Lead UX research, testing, insights analysis, and journey mapping across digital products.
  • Develop and scale a shared Design System to accelerate delivery alignment and consistency.
  • Translate commercial and operational requirements into actionable design decisions and prototypes.
  • Collaborate with Product Managers to influence roadmap prioritization based on guest insight.
  • Partner with Engineering to assure seamless implementation of design and accessibility standards.
  • Design and run usability testing and experimentation programs to validate and optimize UI/UX.
  • Facilitate workshops to support collaborative understanding of user needs and experience gaps.
  • Coach and mentor design talent to elevate capability maturity and craft excellence.
  • Lead performance tracking of UX metrics and continuous optimization of digital experience.
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Associate Director - UX/CX Design
Al Ahsa Governorate, Eastern Province, Saudi Arabia
Design
About Qiddiya Investment Company
Develops a massive entertainment, sports, and culture destination in Saudi Arabia as part of the Vision 2030 diversification strategy.