UA Marketing Leader - Mobile Games

Job Title

1. Job Description

Plan UA marketing for the company's game lines (Puzzle, Hyper-casual, Action, Simulation...).

Develop ideas and coordinate with artist, video editor, developer to produce advertising content: Banner, Video, GIF, Screenshot, Playable Ads.

Plan and implement advertising campaigns to attract users for mobile App/Game multi-channel: Unity Ads, Applovin, Ironsource, Mintegral, Pangle, Google Ads, Facebook, TikTok.

Optimize advertising revenue (Monetize):

• + Setup mediation through MAX, Admob, Ironsource.
• + Coordinate with dev to integrate advanced eCPM structure.
• Create & manage company advertising and monetization accounts.
• Connect and work with platform Account Managers to handle account issues and optimize advertising.
• Monitor & analyze data through tracking tools: Adjust, Firebase, Appsflyer...
• Research market, competitors through tools: Sensor Tower, App Brain, SocialPeta, AppAnnie.
• Support App Store Optimization (ASO) and optimize conversion metrics on store.
• Participate in producing special modes, levels for Playable/Ads UA.
• Coordinate with dev team for code tool tracking / API server-side UA if needed.
• Build, train, and manage a direct marketing team.
• Report and feedback data to Game Designer to support gameplay optimization.
• Monitor, measure, and analyze data weekly/monthly, optimize UA & Monetize campaign effectiveness.

Have 2-3 years of experience running UA advertising for mobile games on multiple platforms.

Have 6 months of experience in recruiting, training, and developing a team of 2-3 staff.

Have experience in market research, survey, and analysis.

Understand the game advertising network system & bidding principles eCPM/ROAS.

Familiar with or have worked with Firebase, Adjust, AppsFlyer...

Have creative marketing thinking, understand global user preferences.

Have basic knowledge of game production process is a plus.

Have the ability to evaluate, analyze, and make timely decisions.

Ability to plan, organize work, and allocate appropriate resources.

Proactive and responsible in work.

Salary: 18,000,000 - 35,000,000 VNĐ

Commission mechanism based on KPI unlimited.

Salary review, bonus 2 times/year (January and July), salary increase up to 25%/review, 1-4 month bonus/year.

Holiday, birthday bonus for employees.

Provide suitable work equipment.

Provide separate dining area, free coffee break area.

Regular health check program.

Happy Time program on Friday evenings every week.

Remaining vacation days will be converted to salary.

Professional, healthy working environment with high promotion opportunities.

Various programs, activities for fun on holidays, Tet, travel, team building.

Ecosystem of products with millions of monthly users globally: Europe, Australia, USA, India, Brazil, South Africa...