Area Leader Of Marketing (at Large) - Bay Area/san Jose

Job Description

The Area Leader of Marketing (At Large) develops and executes restaurant and area-level marketing plans aligned with brand standards and divisional priorities set by the Divisional Leader of Marketing. This role focuses on driving brand awareness, trial, and new and repeat customer traffic in growth and focus markets across the assigned division. The ALM at Large supports new, emerging, and established markets based on business needs and evaluates the effectiveness of marketing strategies and programs, providing feedback to influence the evolution of systems and processes. This role collaborates with the local Business Unit (BU) team, Regional Leader of Marketing (RLM), and Restaurant Support Office (RSO) Marketing team to address unique market needs.

Your Impact and Responsibilities:

• Collaborates with the Divisional Leader of Marketing, Regional Leader of Marketing, and Business Unit leaders to evaluate the specific marketing needs of assigned markets, establishing a tailored support approach, focus areas, and expectations based on market coverage needs, divisional priorities, and individual restaurant performance
• Develops trade areas through both on-the-ground and remote initiatives by forming new partnerships and sponsorships, while managing the internal Community Request System (CRS) and overseeing the execution of quarterly marketing plans
• Enforces Raising Cane's brand standards and Restaurant Marketing philosophies, serving as the Restaurant Marketing lead during transitional periods for both new and established markets
• Builds active community involvement by driving in-restaurant fundraisers and fostering overall growth in large order sales
• Develops and executes business unit marketing plans aligned with divisional marketing priorities, including objectives for sales, customer growth, ROI, and brand goals
• Leverages ROI methodologies to measure the effectiveness of marketing plans and recommends adjustments to improve outcomes
• Supports new market entry and restaurant openings through planning, canvassing, and execution as needed
• Collaborates with new Area Leaders of Marketing to ensure smooth market transitions, support development opportunities, and effectively manage partnerships and activations
• Identifies unique market needs, such as urban or college environments, and partners with the DRSO and Divisional Leader of Marketing to provide tailored support
• Manages the CRS across multiple markets as designated by the Divisional Leader of Marketing
• Participates in ongoing training to remain current on marketing programs and philosophies
• Attends BU team meetings, monthly business reviews, and other relevant functional meetings for assigned markets
• Identifies restaurant, ALM, and new market area support needs, collaborating with the Divisional Leader of Marketing and Restaurant Support Office on initiatives, projects, and resources
• Provides support for national activations, including DT series, food truck events, and influencer engagements, within assigned markets as needed

Qualifications

• 3-5 years of marketing experience required
• Field Marketing experience in a multi-unit restaurant or retail environment ("trade area based" marketing planning & execution)
• Bachelor's degree in marketing, communications, or a related field preferred, or equivalent experience in a field marketing role
• Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets, and assessing impact
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Microsoft Proficient: Excel, PowerPoint, and Word
• Able to travel up to 70% and required to live within assigned area
• Must reside in or near The Bay Area or San Jose Market near as aligned with hiring manager (DLM)
• Possess a valid driver's license

*Starting from $100,000 - $110,000 annually plus incentive*

• The total compensation package for this position may also include other elements, including a performance bonus and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Pay is based on location, experience, and qualifications etc.

Additional Information

All your information will be kept confidential according to EEO guidelines.