Senior Digital Marketing Specialist

Job Description

At Raising Cane's Chicken Fingers®, we serve only the most craveable chicken finger meals – it's our One Love! Known for our great Crew and cool Culture, we follow a Work Hard, Have Fun, philosophy. Raising Cane's is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the team and Raise the Bar!

The Digital Marketing Senior Specialist executes and optimizes digital touchpoints to drive engagement, loyalty, and performance. This role manages day-to-day digital operations including CRM programs, website content, technical enhancements, and performance metrics to ensure seamless campaign execution, measurable growth, and best in-class customer experience.

Your Impact and Responsibilities:

• Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement
• Own execution of Caniac Club messaging and offer delivery across all channels
• Build and manage a comprehensive digital content calendar and roadmap
• Lead digital setup for new Restaurant openings, including landing pages and "About This Restaurant" content
• Maintain and update evergreen website content with brand accuracy and SEO optimization
• Monitor digital performance metrics and identify opportunities for optimization
• Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates
• Collaborate with development teams to prioritize and deploy UX and performance enhancements
• Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps to improve visibility and drive traffic
• Manage website support tickets, resolving technical and content issues with internal partners
• Serve as the subject matter expert and primary resource for digital content and performance updates

Qualifications:

• 3+ years' experience in digital marketing, CRM, or website management
• Bachelor's degree in marketing, communications, or related field, or equivalent work experience
• Strong knowledge of CMS platforms, SEO fundamentals, and marketing automations tools
• Strong cross-functional partnership skills with experience collaborating across internal teams and external vendors
• Experience executing multi-channel campaigns with attention to detail and performance tracking
• Skilled in developing processes and business documents such as content calendars, timelines, and business reviews
• Strong written and verbal communication
• Detail-oriented, organized, and able to manage multiple priorities in a fast-changing environment

Preferred Qualifications:

• Familiarity with ADA compliance and digital accessibility standards

All your information will be kept confidential according to EEO guidelines.