Senior Digital Marketing Specialist

Digital Marketing Senior Specialist

The Digital Marketing Senior Specialist executes and optimizes digital touchpoints to drive engagement, loyalty, and performance. This role manages day-to-day digital operations including CRM programs, website content, technical enhancements, and performance metrics to ensure seamless campaign execution, measurable growth, and best in-class customer experience.

Your Impact and Responsibilities:

• Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement
• Own execution of Caniac Club messaging and offer delivery across all channels
• Build and manage a comprehensive digital content calendar and roadmap
• Lead digital setup for new Restaurant openings, including landing pages and "About This Restaurant" content
• Maintain and update evergreen website content with brand accuracy and SEO optimization
• Monitor digital performance metrics and identify opportunities for optimization
• Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates
• Collaborate with development teams to prioritize and deploy UX and performance enhancements
• Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps to improve visibility and drive traffic
• Manage website support tickets, resolving technical and content issues with internal partners
• Serve as the subject matter expert and primary resource for digital content and performance updates

Qualifications:

• 3+ years' experience in digital marketing, CRM, or website management
• Bachelor's degree in marketing, communications, or related field, or equivalent work experience
• Strong knowledge of CMS platforms, SEO fundamentals, and marketing automations tools
• Strong cross-functional partnership skills with experience collaborating across internal teams and external vendors
• Experience executing multi-channel campaigns with attention to detail and performance tracking
• Skilled in developing processes and business documents such as content calendars, timelines, and business reviews
• Strong written and verbal communication
• Detail-oriented, organized, and able to manage multiple priorities in a fast-changing environment

Preferred Qualifications:

• Familiarity with ADA compliance and digital accessibility standards