Marketing CRM Lead

Performance Lead

Join a team where we are all capable of everything, where we all have the same opportunities, regardless of gender identity, race, religion, nationality, age, disability, training or experience.

As part of Rappi, you will be responsible for:

• Organize raw data into necessary information for CRM's performance measurement. This includes creating and maintaining centralized sources of truth.
• Report processed data, making it available to CRM and its different stakeholders. This takes the form of PBI Dashes, GSheets and Standardized reports.
• Analyze continuously CRM's KPIs (Key Performance Indicators). This should expose insights explaining the area's current and past performance, as best as possible.
• Plan a set of options for the next course of action the Area should take, based on the analysis of past and current performance.
• Propose, evaluate and lead new initiatives that have the potential of being game changers for the area. Be prepared to iterate or shut down projects in case they are impossible to scale up.

Good and now, what are the requirements for me to be part of this neon universe?

• Academic Background: Bachelor's degree in Administration, Economy, Engineering or equivalent experience.
• Work Experience: 2-4 years
• Mandatory Qualifications: SQL, Excel, Statistics, B1 English
• Desirable Qualifications: Python, Power BI, B2 English, Braze.
• Skills: Responsibility, Flexibility, Quick Learner, Data-driven decision making, Independent, Effective communication skills.

Stakeholders:

CRM Squads - CRM Squads are the experts in their respective audiences, owners of the executions involving these users, and the main stakeholders CRM Strategy has. Our responsibilities of organizing, reporting and analyzing CRM's data should directly impact them positively by improving the quality of their work.

Traders - Traders are the bridge between the Commercial teams and CRM. Commercial teams are the strongest lever we have in terms of organic performance, and as such, Traders are the gateway to better organic performance. It's a give and take relationship where we depend on them to get the deals we need and they depend on us to give them the results they need to negotiate them.

Local Country Teams - CRM makes part of a larger ecosystem, made up of other areas, which all in all make up the country. As part of the system, the countries need to understand the impact, and the importance, CRM has. It's our job to make this information available for the countries to complete it with the other areas and see the big picture.

Global Teams - Global teams, which mainly include Ops, Growth Leadership, Verticals, Product, SP&A and Tech will consult us from time to time depending on the needs of the company. It's our job to be able to answer their questions so they can make an educated decision in their respective area.

KPIs in CRM can be divided into 3 types:

• General:
• Orders
• GMV
• Burn
• Available User Base
• Conversion Rate (CVR)
• Incrementality
• Order rate
• Retention (User, order)
• Blended CPO
• AOV
• Comms Sent
• Organic:
• Orders
• GMV
• Comms Sent (Organic User base)
• Conversion Rate (CVR)
• Order rate
• Retention (User, order)
• AOV
• Inorganic:
• Orders
• GMV
• Burn
• Discount User Base
• Conversion Rate (CVR)
• Incrementality
• Paid CPO
• CPIO
• Order rate
• Retention (User, order)
• CPID (M0,M3,M6)
• Paybacks
• AOV
• Comms Sent

Worker type: Regular

Company: Rappi Technology Colombia