Product Marketing Lead - Diamond Sports (NA)

Product Marketing Leader For Diamond Sports

Rapsodo, headquartered in Singapore with offices across the United States, Turkey, Japan, and Malaysia, is a leader in affordable, professional-grade technology for athletes aiming to enhance their performance. The company collaborates with partners such as The PGA of America, Golf Digest, Troon, various Major League Baseball teams, USA Baseball, and over 1000 NCAA athletic departments.

We are seeking a commercially minded, growth-oriented Product Marketing leader to support the Diamond Sports (Baseball/Softball) business within North America. This is a hands-on individual contributor role responsible for shaping how our products are positioned, brought to market, and activated in-market. You will translate product innovation into clear messaging, campaigns, and go-to-market plans that drive adoption, pipeline, and customer engagement across teams, programs, and institutional partners.

While the primary focus is B2B, you will partner closely with all functional teams—gaining exposure to consumer growth channels as Rapsodo continues to evolve its integrated hardware + software model.

Key Responsibilities

• Product Positioning & Go-To-Market Planning
• Lead product positioning, messaging, and value proposition development for Diamond Sports offerings
• Develop go-to-market plans aligned with business priorities, target segments, and seasonal moments
• Translate product capabilities into clear, differentiated outcomes for coaches, athletes, and decision-makers
• Partner with Product to incorporate market insights and customer feedback into roadmap discussions

• Go-To-Market Execution & Campaign Leadership (Hands-On)
• Drive product launches, feature releases, and seasonal campaigns from concept through execution
• Develop campaign briefs, messaging frameworks, and GTM assets
• Work cross-functionally with Paid Media, DTC, Amazon, and Content teams to bring campaigns to life
• Ensure consistent and effective storytelling across all channels

• B2B Buyer Journey & SaaS Adoption
• Define and improve the buyer and customer journey across Diamond Sports segments
• Partner with Sales and Customer Success to support:
• Pipeline conversion and deal velocity
• Onboarding and team adoption
• Subscription activation, engagement, and retention
• Drive organizational adoption of software solutions across teams and programs

• Sales Enablement & Cross-Functional Partnership
• Develop sales tools, pitch decks, case studies, and product narratives

• Support Sales with messaging tailored to coaches, administrators, and institutional buyers
• Collaborate with the Diamond Sports business leader to align go-to-market plans with business priorities
• Act as the voice of the customer and market within the marketing organization for Diamond Sports.

• Market Development & Proof
• Build credible proof points including case studies, testimonials, and performance outcomes
• Leverage partnerships (MLB, NCAA, etc.) to strengthen market credibility and trust
• Translate product data into clear, compelling performance stories

• Performance & Insights
• Track and analyze campaign and product performance (adoption, engagement, pipeline contribution)
• Use insights to refine messaging, segmentation, and go-to-market approach
• Provide feedback to Marketing and Product teams to improve overall effectiveness

How You'll Work

• You will lead product positioning and go-to-market planning, and drive execution as an individual contributor
• You will partner closely with:
• Diamond Sports business leadership to align on priorities and goals
• Sales and Customer Success to support pipeline and adoption
• Growth marketing teams to execute campaigns and optimize performance
• Community & Influencer team to activate athletes, coaches, and creators
• You will not directly own channel execution, but will guide messaging, priorities, and campaign direction
• You are expected to be hands-on—building, launching, and optimizing campaigns, not just briefing them
• You will gain exposure to both B2B and DTC growth models as the business evolves