Digital Marketing Specialist

Digital Marketing Specialist

Support the digital marketing strategy and execution for Dodge® Industrial, with a focus on driving online presence, customer engagement, and lead generation while strengthening the brand and boosting sales. As a data-driven marketer with strong technical and analytical skills, you will execute a wide range of digital initiatives, including SEO, AEO, paid media, social media, email, and marketing automation. Your primary goal will be to develop and implement comprehensive strategies that improve visibility, capture demand, and increase conversions through digital channels.

• Develop and execute comprehensive digital marketing strategies to strengthen Dodge's presence across digital channels.

• Work with Communications to develop, manage, and execute messaging for product and industry-focused campaigns.

• Support website & CMS strategy and execution: content updates, landing page optimization, conversion path management, analytics, search engine optimization (SEO), and answer engine optimization (AEO).

• Plan, execute, and optimize paid search and paid social campaigns, including performance tracking.

• Support paid digital advertising campaigns (PPC, display, social) across multiple platforms.

• Execute social media strategy and content creation to grow awareness and engagement.

• Create, manage, and optimize email marketing campaigns and Hubspot automation workflows, including lead scoring and CRM integration to ensure clean marketing-to-sales handoff.

• Define KPIs, ROI, and campaign performance while building dashboards for CRO insights and GA4/CRM/Power BI reporting. Monitor and analyze marketing metrics to prepare comprehensive performance reports.

• Support digital promotion for tradeshows and key events and initiatives through email, social and paid media.

• BA or BS / in Marketing, Digital Marketing, Communications, or a similar field.

• 5+ years developing and executing digital marketing strategies in B2B environments.

• Demonstrated success in lead generation through digital channels.

• Strong analytical skills with experience in digital marketing metrics and ROI analysis.

• Experience with A/B testing and conversion rate optimization.

• Proven experience with SEO, PPC, social media marketing, and email marketing.

• Proficient in Google Analytics, Google Ads, and social media advertising platforms.

• Experience with marketing automation platforms (preferably HubSpot) and CRM systems (preferably Salesforce).

• Proficient in social media content creation, platform management, community engagement, trend monitoring, paid social campaign execution, and performance reporting.

• Excellence in digital copywriting and content strategy.

• Experience collaborating across departments and stakeholders.

• Time management: ability to effectively manage multiple digital projects and deadlines.

• Extended periods of sitting at a workstation.

• Speaking in person and over the telephone or Teams online.

• Ability to type, reach, and grasp.

• Intermittent standing and walking within the office environment.

• Ability to travel and stay overnight as needed.

• Work alongside a collaborative, experienced leadership team.

• Be part of an industry leader with a strong brand reputation and an innovation-driven culture.

RBC Bearings is an Equal Opportunity Employer, including disability and protected veteran status.