Field Marketing Specialist - Consumer Collecting

Field Marketing Specialist - Consumer Collecting

The Field Marketing Specialist (FMS) supports the planning and execution of Red Bull's field marketing initiatives, transforming a global brand into a local reality, under the supervision of the Field Marketing Manager (FMM). Among its main responsibilities, the FMS will directly manage a team of Student Marketeers (SMs), guiding them in their activities of sampling and distribution on university campuses and during key occasions, in order to expand our consumer base and encourage product trial. The FMS will contribute to the implementation of Red Bull events, ensuring that each activation offers a memorable experience aligned with the brand image. The FMS will develop strategic local partnerships, promoting the visibility and relevance of Red Bull in targeted communities. In summary, the FMS plays an essential role in increasing the awareness and consumption of Red Bull, creating authentic connections with consumers through unique field experiences.

Regional Program Management for Consumer Collecting

Recruit, train, and mentor a team of Student Marketeers to position Red Bull as a leading brand fully integrated into the student daily routine.

Coach, motivate, and Student Marketeers to ensure a consistent, positive, and engaging experience for consumers, while ensuring continuous application of best practices.

Establish, in collaboration with the Field Marketing Specialist (FMS) and the Field Marketing Manager (FMM), clear objectives aimed at promoting product trial, engaging new consumers, and supporting regional sales and events.

Analyze the student ecosystem of each campus and develop tailored action plans, aligned with the national strategy.

Increase product visibility and availability on and off campus, particularly by supporting sales efforts within universities.

Develop and maintain key partnerships with internal and external university stakeholders to enhance brand and product notoriety.

Supervise daily team operations (distribution goals, hours worked, projects, activations), while optimizing the performance and impact of Red Bull in the student community.

Marketing Innovation and Priorities in Sports and Cultural Domains

Create and deliver a regional marketing plan aligned with the national strategy (activations, key moments, opinion leaders).

Have a deep understanding of the regional sports and cultural situation, trends, and opportunities, while proposing innovative ideas reinforcing the local anchoring of the brand.

Establish relationships with credible opinion leaders and influencers in the field of sports and culture.

Manage external partners and key stakeholders related to activations to increase product trials and brand visibility.

Organizational Capabilities and Support Structure

Mentor with expertise a team of Student Marketeers to ensure their performance, development, and operational excellence throughout the year.

Collaborate actively with national marketing and sales teams to amplify the impact of regional initiatives on the ground.

Design and implement a solid business plan, supporting the strategic growth and sustainable expansion of the brand.

Support all programs of the regional field marketing team, including Consumer Collecting and targeted university initiatives.

Supervise daily operations and logistics, including the management of regional warehouses, product stocks, and the fleet of Student Marketeers' vehicles.

Ensure efficient and rigorous management of budgets and forecasts, in connection with regional events, activations, travel, and consumer collection campaigns.

Mastery of French and English.

2 years or more of experience in event marketing.

Proven experience in negotiation, partnership management, and budget management.

Excellent knowledge of the regional sports and cultural landscape, with an existing relevant network.

Excellent written, oral, and presentation communication skills, with attention to detail.

Advanced analytical and strategic skills.

Strong leadership, initiative, and communication skills.

Ability to meet strict deadlines.

Strong organizational, priority management, and problem-solving skills.

Proficiency in MS Office (Excel, Word, PowerPoint).

Ability to lift loads of 25 lbs.

Valid driver's license. University or college degree, ideally in marketing or event management.

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.