On Premise Trade Marketing Specialist

On Premise Trade Marketing Specialist

This position is responsible for the implementation of marketing strategies in the field to grow consumption of Red Bull with the consumer and to win with the On Premise industry (Owners & Staff). The OPMS enables the On Premise team with new and existing marketing tools and concepts, ensuring increased availability, visibility and activation of Red Bull at the POS.

AN AMBASSADOR FOR RED BULL CULTURE

• You'll have a "can-do" attitude, hands-on mentality and talk about opportunities instead of challenges
• Be an active ambassador for the Red Bull brand and product especially in front of On Premise team and network
• You'll monitor compliance with brand image standards pertaining to the brand premium values of Red Bull

EXECUTIONAL EXCELLENCE

• You'll be responsible for executing and adapting the international industry and consumer marketing guidelines according to the market needs
• You'll develop all the tools needed to enable field teams to deliver your initiatives in the field
• You'll manage our On Premise POS portfolio for the market deliver toolkits to enable activation while tracking and measuring the impact of your initiatives

INDUSTRY MARKETING

• You'll be responsible for driving share of mind with industry stakeholders including venue (bar) staff, decision makers, owners and influencers, all resulting into increased sales.
• You'll build a strong network with external agencies, key influencers, national decision makers, event organisers and the local scene searching for new collaboration opportunities
• Develop performance driving concepts that will be engaging for the industry, resulting in higher share of mind and overall sales in accounts and at events

CONSUMER MARKETING

• Deliver a range of scalable and highly impactful initiatives which are all designed to win consumers, build consumption habits and build the Red Bull brand
• There will be cross collaboration with marketing teams to translate marketing campaigns into the On Premise
• You'll play a key role in the delivery and development of Consumer facing events in the On Premise

Qualifications include:

• 4+ years experience working in marketing with sales experience preferred
• English and Hungarian language knowledge is a must
• Experience in On Premise environment preferred
• People leadership/management experience required
• Proven ability to translate strategies into execution
• Self-motivated and able to work independently in a high energy, fast-paced, field-based environment
• Have commercial awareness and acumen (understanding of sales and finance processes)
• High planning, prioritisation and organisational ability
• Strong analytical skills (analyse consumer, sales and customer data)
• Excellent communication, negotiation and active listening
• High level working knowledge of MS Office

Red Bull Hungaria Kft. is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).