Product Communications Manager
Red Bull
Product Communications Manager
Red Bull Sweden is looking for a Product Communications Manager to lead the development and execution of the Nordic Product Expert Program strategy. In this role, you will identify opportunities to strengthen product relevance and trust among both internal and external stakeholders through impactful communication programs and educational tools.
Working closely with sales and marketing, you will help drive key initiatives and remove product-related barriers on the Nordic markets.
Selection and interviews are ongoing - the last day for applications is the 30th of September!
Job Description
Overcome barriers to listings and prevent delistings
Create materials and training formats to support both local (Sweden) and regional (Nordics) sales teams, driving product availability and visibility.
Collaborate with the sales team to develop strategies that build product trust with target accounts – such as fitness studios, universities, sports clubs, restaurants, and other outlets where Red Bull is not yet present.
Network management and development
Identify and build strong relationships with third-party opinion leaders within prioritized occasions such as sport and fitness and work. This can be personal trainers, sports coaches, business leaders, entrepreneurs, and company dietitians – ensuring Red Bull is perceived as credible in every context and occasion.
You will drive various projects, alone and in teams that are in line with the focus of the business to increase internal and external product understanding and pride.
Training and communication
You will work on product-related topics with all departments to drive product understanding and relevance internally (internal presentations, support etc.) and externally.
Deliver engaging product education initiatives for employees, student ambassadors, new athletes, and Creators
Planning and reporting
Define the annual Nordic strategy and roadmap for the Product Expert Program.
Share learnings, best practices, and market insights with global Product Communications Managers.
Collaborate with international teams as well as Regulatory & Science on topics requiring specialized expertise.
Qualifications
University degree in Nutrition Science, Sports Science, or a related field
Fluent in English (written and spoken)
Minimum 3 years of experience in a related industry: Food & Beverage, Supplements, Sports/Fitness, Lifestyle, Communications, or Sales/Support
Strong presentation and negotiation skills
Excellent communication, writing, and interpersonal skills
Ability to work independently, set priorities, and deliver results with high quality
Entrepreneurial mindset with a proactive, can-do attitude and eagerness to learn
Relatable and intuitive communicator – able to balance charm with fact-based information
A strong network in the fitness or startup scene in Sweden is a plus
Additional Information
Red Bull Sweden AB is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.