Sports Marketing Manager

Sports Marketing Manager

The Sports Marketing Manager is responsible for leading and delivering the sports marketing strategy across Athletes, Events, and Gaming. The role ensures balanced focus across priorities, drives growth of each pillar, builds strong partnerships, and enables the team through clear planning, processes, and execution to deliver against company objectives.

Full ownership of the sports marketing function across athletes, events, and gaming

Strategic planning, prioritization, and performance management of all sports pillars

Line management of athlete manager and gaming manager

Ownership of annual sports marketing plans, budgets, and KPIs

Final decision-making authority on partnerships, investments, and priorities

Accountability for delivery, impact, and alignment with company objectives

Cross-functional alignment with marketing, media, content, finance, and legal

Drive the overall sports marketing strategy across Athletes, Events, and Gaming

Translate company objectives into clear annual plans, priorities, and KPIs

Maintain balance across pillars to ensure focus, impact, and efficiency

Lead business planning and roadmap development for sports marketing

Own sports marketing budget planning, allocation, and tracking

Ensure investments deliver against defined objectives and KPIs

Identify efficiencies and opportunities to scale impact within budget

Manage, coach, and develop sports marketing team members

Ensure clear planning, ownership, and accountability across the team

Support team members across projects to ensure delivery and problem-solving

Build team capability through clear processes, feedback, and development

Lead sports marketing projects end-to-end from planning to execution

Manage and grow partnerships with athletes, teams, leagues, and federations

Expand and maintain a strong network to ensure the right setup and support for delivery

Act as the main point of ownership for Sports marketing department for stakeholder alignment and decision-making

Drive growth and expansion opportunities across all sports marketing pillars

Identify new sports, formats, and partnerships aligned with brand strategy

Protect and evolve existing sports properties to sustain relevance and impact

Strong Sports industry experience

Leadership experience and ability to lead a team

Good business acumen and preferably corporate background

Network in the sports ecosystem

7+ years of experience