Sr. Business Marketing Lead - Retail & CPG - Remote Eligible

Sr. Business Marketing Lead - Retail & CPG

Our Audience Marketing team is hiring a Senior Lead position to lead marketing for our Retail and CPG verticals. This role will be responsible for aligning with sales, product marketing, and insights to create data-backed business narratives and marketing materials to raise awareness and drive adoption of Reddit's advertising solutions among advertisers.

The ideal candidate is a strategic thought leader with strong analytical skills that enable them to use data and insights to inform storytelling, develop effective go-to-market campaigns, and measure success. Excellent communication and project management skills, and a track record of creating marketing content and sales collateral that drives results, are a must. The candidate's experience must demonstrate the ability to partner effectively with Sales teams to co-create the roadmap for success, and collaborate with cross-functional teams and stakeholders (locally and globally) to find solutions and scale marketing messages. Significant experience crafting and successfully executing a multi-channel go-to-market campaign is required.

Location: Remote-US (preferably commutable to one of our offices in San Francisco, Los Angeles, or New York)

Responsibilities:

• Create market-leading stories that drive the Retail business
• Leverage Reddit-unique insights for both client-level conversations and thought leadership
• Build stories that move our largest prospects and customers
• Develop market research with industry partners
• Lead marketing strategy for Retail and CPG, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content to bring our Reddit for Business message, solutions, and products to market
• Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content that drives results
• Leverage data/insights from the Insights team and from self-service tools to tell the story
• Partner effectively with cross-functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent
• Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers
• Develop sales collateral including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth
• Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers
• Evaluate and report on content and campaign metrics and iterate based on results
• Understand the needs of marketers in the retail industry and what is required to influence digital investment decisions

Required Qualifications:

• 15+ years of B2B marketing experience, within Retail accounts or agency relationships, and a strong track record partnering with Ad Sales to create executive-level collateral
• Experience leading GTM strategy in the US, with exposure to international markets and deep knowledge of digital/social media marketing
• Senior experience at ad platform
• Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore
• Familiarity with Canva and a passion for or understanding of Reddit's platform is a plus

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k Match
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days off
• Generous Paid Parental Leave
• Paid Volunteer Time Off

The base pay range for this position is: $180,200 - $252,300 USD