Marketing Specialist 2

Marketing Specialist

The Red Hat Marketing team is looking for a collaborative, process-driven Marketing Specialist to join the North America Field Marketing (NAFM) team. In this role, you will act as a "translator," bridging the gap between high-impact marketing programs—including events, integrated digital campaigns, and content syndication—and the specialized technical teams that support them. Your mission is to support multiple stakeholders across various marketing channels to ensure a frictionless, 5-star experience for both internal teams and customers. You must thrive in a fast-paced environment, managing several simultaneous programs.

The Marketing Specialist 2 is responsible for prioritizing and managing semi-routine marketing assignments, exercising judgment in supporting sales and marketing initiatives with minimal supervision. This role focuses on resolving limited complexity issues, collaborating with various teams to ensure campaigns and events are implemented successfully.

• Program Coordination and Optimization
• Playbook Development: Create and maintain a standardized event planning process to ensure planning and execution is simple and scalable for all team members.
• Stakeholder Alignment: Collaborate with internal and external teams to deliver exceptional work that is on brand, on time, and on budget, while continuously auditing processes to identify opportunities for optimization and efficiency.
• Workflow Auditing: Shadow program marketers during the planning of flagship event series, such as Ansible Automates, to audit and improve existing marketing workflows.
• Marketing Ops Liaison: Act as the single point of contact and primary liaison between the Programs & Digital team and Marketing Operations, proactively solving problems and optimizing processes to ensure seamless program execution.
• Tactical Marketing Support
• Communications Management: Compile and design monthly newsletters for both internal and external audiences.
• Content & Social: Create organic social posts and maintain online hub pages by managing event-related content.
• Resource Logistics: Manage event-related inventory, including swag ordering and shipping.
• Campaign Execution: Support regional marketing initiatives aligned with Red Hat Sales and Marketing goals. Assist with Hackathon execution.
• Performance & Reporting
• Success Tracking: Assist in tracking campaign and event results to measure program success and lead generation.
• Metric Oversight: Monitor lead delivery and pacing reports to ensure all campaigns are performing as expected.
• Manage general marketing activities, including coordinating digital and in-person events.
• Implement predefined marketing campaigns that support cross-selling and upselling initiatives.
• Implement predefined marketing programs that promote demand generation and brand awareness.
• Track, analyze, and report basic metrics from marketing campaigns and events.
• Coordinate with external vendors for marketing materials and event production

What you will bring:

• Adaptability: Ability to prioritize, handle multiple tasks at once, and remain flexible in a rapidly changing environment.
• Problem Solving: A motivated problem solver with the ability to manage projects independently.
• Communication: Excellent planning and communication skills, with a passion for collaborating across diverse groups.
• Operational Mindset: Strong attention to detail and a "customer-centric" approach to process improvement.
• Industry Knowledge: Familiarity with marketing tactics, the customer buying cycle, and creative processes.
• Technical Aptitude: A bachelor's degree or equivalent experience, with an eagerness to learn and utilize various marketing tools and platforms (ON24, RainFocus, Adobe Workfront, Adobe Express, Salesforce Lightning, Tableau)

The salary range for this position is $64,220.00 - $99,490.00. Actual offer will be based on your qualifications.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat's compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience.

About Red Hat

Red Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Benefits Comprehensive medical, dental, and vision coverage Flexible Spending Account - healthcare and dependent care Health Savings Account - high deductible medical plan Retirement 401(k) with employer match Paid time off and holidays Paid parental leave plans for all new parents Leave benefits including disability, paid family medical leave, and paid military leave Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.

Inclusion at Red Hat Red Hat's culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO) Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.