Product Marketing Manager - Pricing And Packaging

Product Marketing Manager – Pricing & Packaging

The Product Marketing Manager – Pricing & Packaging is responsible for developing pricing and packaging strategies and business case development required to support pricing decisions for existing products and new product launches, including generative AI-powered initiatives. This role serves as a strategic bridge between Finance, Product Marketing, and Product Management to provide data-driven insights and recommendations to support the growth of our product portfolio.

Role Responsibilities

• Develop decision frameworks and structure analyses to support the development of pricing recommendations.
• Understand value drivers and cost drivers across the product portfolio.
• Assess product performance, market opportunities, and financial results to inform pricing and packaging opportunity areas.
• Collaborate closely with product marketing, product management, and finance teams to drive strategic decision-making for individual products and the overall platform.

Competitive Research and Positioning

• Continuously monitor and analyze the competitive landscape, including pricing and packaging strategies of key competitors.
• Develop and implement pricing and packaging strategies that enhance Relativity's market positioning and drive revenue growth.
• Represent Relativity's competitive positioning relative to price and value to other parts of the organization to inform GTM and product strategy.

Cross-Functional Execution and Enablement

• Partner with and serve as a subject matter expert for operational teams to execute commercialization strategies effectively.
• Ensure field teams understand commercialization strategies and have the tools and messaging to communicate value to customers.

Preferred qualifications

• Understanding of the e-Discovery industry
• Experience in strategy consulting
• Demonstrated ability to work effectively cross-functionally and with executive leadership

Minimum qualifications

• 3+ years in a product marketing or strategy role at a SaaS company, or experience in consulting
• Strong analytical and communication skills

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives. The expected salary range for this role is between $106,000 and $158,000. The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

Required Skills: Demand Generation, Digital Marketing, Marketing Strategies, Market Intelligence, Market Positioning, Market Strategy, Pricing Strategies, Product Launches, Product Marketing, Sales Enablement