Brand Executive/ Senior Brand Executive - Marketing (goregaon West, Mumbai)

Rentokil PCI Executive

Rentokil PCI is India's leading pest control service provider and a Rentokil Initial brand. Formed in 2017 through a joint venture between Pest Control India and Rentokil, it operates across 300 locations, aiming to set new standards in customer service. The company focuses on industry-leading operations through best practices, innovation, and digital technologies. In 2024, Rentokil PCI strengthened its market leadership by acquiring HiCare, expanding its services and footprint further.

About the Role:

• The Executive will be responsible for developing and executing SEO strategies to improve organic visibility, drive traffic, and support overall digital marketing goals.
• The incumbent will report to the Assistant General Manager. The incumbent will have to work as part of a multi-functional team, and this involves collaboration with the internal team and external stakeholders.

Job Responsibilities:

1. Brand Management & Creative Strategy

• Develop and manage marketing campaigns for services, products, and the corporate brand.
• Amplify brand presence across internal and external channels in the subcontinent.
• Create content strategies, collaterals, and campaign creatives in coordination with agencies.
• Manage agency briefs, job lists, and content calendars for social platforms.
• Lead content creation for websites, blogs, EDMs, social media, and e-commerce platforms.
• Drive engagement and follower growth across social media handles.

Marketing Campaign Development & Execution

• Plan and execute B2B and B2C campaigns across ATL, BTL, and digital channels.
• Collaborate with content and digital teams to deliver integrated marketing across the funnel.
• Manage vendor and agency relationships (digital, media, PR, influencer).
• Support regional branches and product teams in campaign rollouts and creative development.
• Coordinate with procurement and operations for successful campaign delivery.

Innovations & Go-to-Marketing Strategies

• Assist in executing the innovation pipeline by coordinating with cross-functional teams.
• Support project tracking and management for new service and product launches.
• Contribute to proposition development and Go-To-Market strategies for new offerings.
• Plan on-ground activations, events, and exhibitions in collaboration with branch teams.
• Collaborate with the product sales team to monitor innovation success.
• Maintain post-evaluation reports and updates on innovation-related marketing activities.

Content Management

• Work on performance metrics (traffic, conversions, engagement) for websites, blogs, and social media. Manage content calendars across platforms.
• Write ad copy for online/offline campaigns and develop content marketing strategies for brand and innovation promotion.
• Collaborate with agencies on SEO efforts, ensure content accuracy, and research industry trends to guide content development.

Key Result Areas:

• Drive innovation pipeline with cross-functional teams
• Support GTM plans for new launches and campaigns
• Manage content calendars and creation
• Own website, blog, and social media performance
• Improve SEO and content marketing impact