Assistant Manager, Pro Marketing - Security & Safety

Assistant Manager, Pro Marketing – Security & Safety

Job Summary: We are looking for a strategic and results-oriented Assistant Manager, Pro Marketing – Security & Safety to assist in development and then execute on marketing programs that drive growth through our Security dealers and electricians. You will be responsible for assisting in the planning phase and driving the execution of co-marketing initiatives, Security/Safety Pro communications, enablement tools, and demand generation activities that help Security/Safety Pros promote and sell our solutions. The ideal candidate brings strong Security/Safety marketing experience, excellent project management skills, and a deep understanding of indirect sales models.

Job Duties:

• Assist in the development and implementation marketing strategies aligned with company and Security/Safety Pro objectives.
• Work closely with sales teams to identify high-impact marketing opportunities targeting key Security dealers and Electricians.
• Support go-to-market plans for new product launches and Security/Safety Pro onboarding.

Campaign Execution:

• Assist in the planning and execution of co-branded marketing campaigns with Security/Safety Pros (email, digital ads, webinars, content syndication, events).
• Create and distribute marketing assets tailored for the Security/Safety Pro ecosystem (sales decks, case studies, email templates, landing pages).

Security/Safety Pros Enablement:

• Assist in the development of Security/Safety Pro training materials, toolkits, and communications that help Pros effectively market and sell our products.
• Facilitate onboarding and ongoing engagement for new and existing Security dealers & Safety Pros.

Measurement & Optimization:

• Track and analyze the effectiveness of Security/Safety Pro campaigns and programs using CRM and marketing automation platforms.
• Report on KPIs such as lead generation, pipeline influence, ROI, and Security/Safety Pro engagement.

Cross-Functional Collaboration:

• Work closely with internal teams including sales, product marketing, content, and operations to align efforts and messaging.
• Serve as the marketing liaison for Security Dealer and Electrician Pro relationships, ensuring consistent messaging and brand standards.

You Must Have:

• 2+ years of experience in marketing, Security/Safety Pro marketing, or B2B demand generation.
• Proficiency with CRM and marketing tools (e.g., Salesforce, HubSpot, Marketo, or similar).

We Value:

• Proven success in executing joint marketing programs and managing Security/Safety Pro relationships.
• Strong project management and organizational skills with the ability to manage multiple initiatives.
• Experience working in SaaS, technology, or manufacturing industries.
• Understanding of Security/Safety Pro portals, PRM systems, and channel incentive programs.
• Ability to thrive in a matrixed, fast-paced environment.
• Familiarity with account-based marketing (ABM) strategies.
• Excellent written and verbal communication skills.

What's In It For You:

• Become part of the powerful marketing engine fueling groundbreaking product launches (NPI) that aim to revolutionize Security and Safety technologies.
• An exciting opportunity to serve as a strategic cross-functional partner, collaborating closely with sales, product management, procurement, and customer service to drive alignment and business success.