Performance Marketing & SEO Manager

Performance Marketing & SEO Manager

Sibie Holding Group · UK, EU & US

Full-time On-site – London base Hire Priority: #1 Health & Wellness

About Sibie Pharma

We are a group of fast-growing online pharmacies serving patients and health-conscious consumers across the UK and EU, with imminent launches in the United States and the Gulf Cooperation Council (GCC). We sit at the intersection of health, science, and technology, making evidence-based pharmacy products accessible, personal, and trustworthy.

The Role

As Performance Marketing & SEO Manager, you will be turning "decent" growth into exceptional, scalable performance. This role sits at the core of our acquisition engine—owning paid media across multiple international markets while building SEO into a compounding, long-term growth asset.

You'll combine analytical rigor with creative iteration, continuously optimizing campaigns, refreshing ad creative, and unlocking new growth opportunities, especially as we expand into the US and GCC markets, where navigating regulated health advertising is critical.

What You'll Own

Paid Media (Global)

• End-to-end management of paid campaigns across Google, Meta, and TikTok
• Budget allocation and performance optimization across UK, EU, US, and GCC markets
• Continuous creative testing and iteration (in collaboration with content/creative teams)
• Scaling winning campaigns while maintaining efficient CAC
• SEO (Organic Growth Engine)
• Define and execute a long-term SEO strategy across all markets
• Lead on-page, technical, and content SEO initiatives
• Create high-quality content briefs aligned with search intent and regulatory constraints
• Build SEO into a durable, compounding acquisition channel

Analytics & Attribution

• Own Google Analytics 4 setup, tracking, and reporting
• Build dashboards that clearly reflect performance, attribution, and growth levers
• Identify actionable insights from data and translate them into experiments

Audience & Market Strategy

• Develop and refine audience segmentation across geographies
• Adapt targeting strategies based on market-specific behavior and regulations
• Optimize funnel performance across different user cohorts

Conversion Rate Optimization (CRO)

• Improve landing pages and checkout flows to maximize conversion
• Run structured experiments (A/B testing) to improve funnel efficiency
• Partner with product/design to implement high-impact improvements

Key Impact Areas

• Paid Ads ROI: Improve efficiency, scalability, and consistency of performance
• US & GCC Launch Success: Navigate regulatory complexity while driving growth
• Organic Traffic Growth: Build SEO into a meaningful acquisition channel
• CRO & Analytics: Turn data into measurable conversion improvements

How Success Is Measured

Success in this role is defined by your ability to drive efficient, scalable growth across both paid and organic channels, while building a strong foundation for long-term performance.

Paid Acquisition Performance

• Consistent improvement in ROAS and CAC efficiency across Google, Meta, and TikTok
• Ability to scale spend without diminishing returns
• Ongoing pipeline of creative tests and performance improvements

SEO Growth

• Steady increase in organic traffic and keyword rankings
• SEO evolving into a meaningful, compounding acquisition channel
• Delivery of high-quality content and technical improvements that drive visibility

Conversion Rate Optimization (CRO)

• Measurable improvements in landing page and checkout conversion rates
• Consistent execution of structured A/B tests and experiments
• Clear impact of CRO initiatives on overall revenue and efficiency

Analytics & Decision-Making

• Accurate, reliable tracking and attribution (GA4) across all channels
• Clear, actionable reporting dashboards used to inform decisions
• Strong experimentation culture driven by data-backed insights

Ownership & Execution

• High level of autonomy and accountability across all owned channels
• Ability to move quickly from insight → test → iteration → scale
• Building repeatable systems that improve performance over time