Paid Social Growth Analyst

Paid Social Growth Analyst (Hybrid, NYC/SF)

Scaling to $1B ARR and beyond means we need to scale our marketing initiatives on paid social, and that's where you come in.

At Rippling, the growth team is the tip of the spear of revenue generation. Our team's job is to maximize revenue by efficiently driving sales demos. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work.

In this role, you'll oversee paid social marketing. You will manage a multi-million dollar budget, optimize performance, and run experiments across paid social channels. You'll start by scaling Meta, with the opportunity to expand to new channels over time as you build out a winning playbook.

This role is highly cross-functional - you'll partner with our go-to-market, marketing operations, demand generation, and analytics teams (among others) in order to drive revenue efficiently. This is an apprenticeship opportunity for a go-getter and somebody who's hungry to operate in a fast-paced environment while working with a world class team. We don't expect you to be a performance marketing expert, but we expect you to be a self-starter, analytical, and eager to learn.

What You Will Do

• Manage budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms.
• Develop channel strategy by understanding our products, buyer pain points, and channel dynamics. You'll build experimentation roadmaps grounded in sound hypotheses and test & learn. You'll scale what works.
• Use data to optimize budgets and bids for each campaign, balancing cost, growth, and efficiency.
• Improve your campaign efficiency by concepting more resonant creative / graphics, improving qualification processes and lead gen flow, and testing novel technological innovations.
• Collaborate with marketers all over the business to build and iterate on campaigns to meet channel and segment specific goals. Partner closely with growth stakeholders to share learnings, brainstorm, and report on results.

What You Will Need

• ~2+ years of experience in growth, consulting, banking, product, business operations or other analytical generalist role at a fast-paced company.
• Strong ownership mindset: You are motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve.
• Ability to communicate well across teams: You'll need to clearly explain ideas and updates to different teams and partners to keep projects moving smoothly.
• Strong project management skills: You are able to balance multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
• Bias to action: You'll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line.
• Structured, data-driven problem-solving skills: You are able to analyze and find solutions to ambiguous problems. You should be comfortable analyzing data in tools like Google sheets or SQL to find ways to improve results.
• Inbox 0 mindset: You are extremely organized. You have the ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope.
• Hackiness and creativity: You're constantly generating new ideas and are eager to experiment.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com.

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

The pay range for this role is:

115,000 - 135,000 USD per year (US Tier 1)