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Product Marketing Manager - octopus - Remote Eligible
Lead the planning and execution of product launches to ensure successful market entry.
Remote
Mid-Level
1 month ago
Robusta
A digital agency specializing in web design, mobile app development, and e-commerce solutions.
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Product Marketing Manager
At Octopus, we are enabling an innovative language and content services company, dedicated to delivering top-notch solutions that bridge communication gaps and enhance understanding in various sectors. Our team is committed to excellence, diversity, and continuous improvement, creating a dynamic and inclusive work environment.
Role Overview:
A dynamic and experienced Product Marketing Manager to join our team. The ideal candidate will be responsible for driving the marketing strategy, execution, and optimization across various products. You will work closely with cross-functional teams to ensure the successful launch and promotion of our products.
Key Responsibilities:
- Develop Marketing Strategies: Craft and execute comprehensive marketing strategies to drive product awareness and adoption.
- Product Launches: Lead the planning, development, and execution of product launches, ensuring alignment with sales and marketing teams.
- Market Research: Conduct market research to identify customer needs, market trends, and competitive landscape.
- Content Creation: Create compelling marketing content, including case studies, product videos, presentations, and blog posts.
- Sales Enablement: Equip the sales team with the necessary tools, content, and training to effectively sell products.
- Customer Engagement: Develop and implement strategies to engage with customers and gather feedback to inform product development.
- Analytics and Reporting: Track and analyze marketing performance metrics, providing insights and recommendations for improvement.
About Robusta
A digital agency specializing in web design, mobile app development, and e-commerce solutions.