Director Of Performance Marketing, (remote In Colorado) - Remote Eligible

Director Of Performance Marketing

Reporting into the VP of Product Marketing, this role will lead a growing team to acquire customers through various marketing channels. We are looking for an experienced performance marketing leader with strong analytical skills, business acumen, and a deep understanding of Paid Channels. This function will play a critical role in owning business KPIs such as Visits, Gross Conversions, and CPA.

Key Objectives:

• Manage Paid Search and Emerging Channels to an efficient CPA. Identify and scale new opportunities for growth across channels
• Own a significant 8-digit paid marketing budget. Own KPIs by measuring effectiveness and impact on key business outcomes
• Develop strategic roadmaps and partnering with cross-functional teams for building automation, scalable tools and optimizations around marketplace dynamics and customer LTV
• Communicate vision and results to the executive team and influence key decisions
• Manage relationships with cross-functional teams and external partners
• Lead, coach, and grow a high-performing team that is engaged and motivated to achieve Rocket Lawyer's mission
• Establish standards for testing, tracking, reporting and measurement

What You'll Need:

• 8-10 years experience leading paid digital advertising
• 4-6 years of people management experience
• Ability to collaborate with cross-functional teams and influence decision making
• Exceptional analytical capabilities
• Executive presence and excellent oral and verbal communication
• Advanced proficiency with Excel
• Keeping up with emerging technology trends and platforms within digital marketing
• Bachelor's degree in Marketing, Business, Analytics, or a related field preferred

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Compensation Base salary range by location:

• San Francisco Bay Area, CA: $172,125 - $220,000
• California (outside of San Francisco Bay Area) $159,200 - $215,400
• Colorado: $146,300 - $197,900
• Utah, Arizona, and North Carolina: $137,700 - $186,300

Actual compensation packages are determined by various factors unique to each candidate.