Senior Product Manager – Backdrops
Roku
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
Backdrops is Roku’s ambient display feature, transforming idle TV screens into beautiful art displays. Already delivering tens of millions of sessions monthly, Backdrops is becoming a signature part of the Roku experience – beautiful, engaging, and deeply integrated into the Roku TV experience.
As the Senior Product Manager for Backdrops, you’ll own a roadmap focused on scaling a highly engaging product – while continuing to deepen engagement and supporting critical sustaining initiatives. You’ll also shape our monetization strategy from the ground up, ensuring that everything we build in Backdrops today sets the stage for a future where Backdrops can support meaningful revenue while staying true to its design values.
You’ll be responsible for both the consumer-facing experience – including the Backdrops apps and available art galleries – and the underlying tools and APIs that enable content partners to contribute and manage their work.
About the Role
- High autonomy – You’ll drive both strategy and execution with minimal oversight.
- Collaborative leadership across disciplines – You’ll work with teams across design, engineering and content – not just to coordinate, but to co-develop product direction and ensure every detail reflects a unified vision.
- Strategic clarity – You'll be responsible for articulating the product strategy for Backdrops and explaining how it fits into Roku's broader vision
What You’ll Be Doing
- Lead Product Strategy: Own the roadmap for Backdrops, balancing near-term scale and engagement initiatives with longer-term opportunities like creator monetization and generative content.
- Stay Connected to Users: Ground product decisions in a clear understanding of what users value – drawing from usage data, user research, market signals, and competitive insight.
- Build the Platform: Define and deliver the Gallery Management & Curation Tool used by internal and external curators to manage content across galleries and markets.
- Drive Feature Development: Lead the end-to-end development of new user features – from ideation and user validation through design and delivery – ensuring each addition meaningfully enhances the Backdrops user experience.
- Prepare for Monetization: Lay the groundwork for gallery subscriptions and creator monetization, including payment integration and gallery discovery features.
- Measure & Optimize: Take ownership of an existing product metrics framework – refining, expanding, or redefining it as needed to guide decisions and demonstrate impact.
- Partner on International Rollout: Lead product expansion into international markets – working with legal and local market teams to ensure compliance and user delight.
- Champion Beauty and Delight: Ensure every aspect of the product reflects our design principle: “Backdrops should be beautiful.”
We’re Excited if You Have
- 6+ years of experience driving product outcomes—through product management or other roles spanning customer engagement, operational execution, and cross-functional leadership
- Proven ability to define and deliver cross-platform user experiences that span hardware and software
- Experience working closely with engineering teams to scope, deliver, and iterate on complex features – translating product vision into practical, scalable implementation
- Comfort with experimentation, hypothesis-driven iteration, and working with design and UX to deliver delightful, low-friction experiences
- Strong analytical and communication skills, with a track record of aligning engineering, design, and business stakeholders
- Experience working with international stakeholders, including localization, content licensing, and privacy/legal teams
- Familiarity with content platforms, marketplaces, or media curation tools
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Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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