Digital Marketing Strategist

Digital Marketing Strategist

At Room & Board, we believe in building a better way to work and live. Rooted in principles of modern design, sustainability, and an unwavering dedication to quality, we approach our work with integrity and purpose.

As a Digital Marketing Strategist, you will play a key role in supporting Room & Board's digital strategy of increasing brand awareness, driving campaign performance, and fueling new customer growth through our online marketing ecosystem. Reporting to the Director of Digital Marketing, you will assist in executing in-house digital channels and will work closely with external partners to provide support and guidance for externally managed digital channels. You will use data analysis and reporting to guide recommendations to drive new customers and sales through our multi-channel digital marketing campaigns — all while contributing to a team culture that's welcoming and passionate about the work we do.

This is a hands-on, technical role requiring proficiency in manipulating large data sets, detailed performance analysis, and the ability to communicate complex insights to diverse stakeholders, many of whom are not digital experts. The role is not project-driven but focused on managing ongoing campaign execution, reporting, and optimization across multiple platforms.

Location: 4600 Olson Memorial Highway, Golden Valley, MN 55422

Please note: This role is hybrid with 3 days in the office. We are not currently considering remote applicants for this position.

You will share your talents as a Digital Marketing Strategist in the following ways:

• Execute and optimize paid Pinterest campaigns to meet KPIs and align with business objectives.
• Explore and grow campaigns on LinkedIn, Reddit, and other emerging platforms to expand reach across residential and commercial audiences.
• Manage day-to-day communication and collaboration with external agency partners, ensuring campaigns consistently reflect Room & Board's brand standards and values.
• Collaborate with Marketing Insights and Business Intelligence teams to measure performance and enhance data visibility.
• Manipulate and interpret large, complex data sets in Excel to pull out trends and actionable, business-driven insights.
• Partner with creative, content, and user experience teams to inform content strategy and creative development using data-backed insights.
• Prepare and deliver monthly performance reports to the brand team and assist in quarterly presentations to senior leadership, facilitating cross-functional alignment.
• Stay ahead of evolving digital trends, platforms, and tools—proactively recommending new tactics and innovations to enhance our marketing ecosystem.
• Assist with broader campaign planning and post-campaign evaluations in partnership with the Campaign Coordinator and Director of Digital Marketing.

You will bring the following experiences & qualifications as a Digital Marketing Strategist:

• 3+ years of hands-on digital marketing experience across multiple platforms, including Paid Search/Shopping, Pinterest, Meta, and Programmatic Display.
• Bachelor's degree in marketing, communications, or a related field.
• Strong technical skills with demonstrated ability to manipulate and analyze large data sets (especially in Excel).
• Proficiency with digital analytics platforms such as Google Analytics, Adobe Analytics, or Power BI.
• Experience managing or supporting Pinterest Ads Manager is a strong plus, but not required.
• Comfort and conceptual understanding of platforms you may not have executed on directly (e.g., LinkedIn, Reddit, Pinterest, Meta).
• E-commerce marketing experience preferred, but B2B experience will also be considered.
• Strong analytical and problem-solving skills with a self-directed and agile approach.
• Excellent communication skills with the ability to translate complex, technical concepts for non-expert stakeholders.
• High attention to detail, especially in quality assurance, to ensure ads and content align with brand standards.
• Ability to work effectively in a fast-paced, collaborative environment, balancing multiple priorities and deadlines.

What you'll find working here as a Digital Marketing Strategist:

• Salary: $70,000 - $80,000 / yr.
• Benefits that focus on holistic well-being. The whole person matters, not just the one who shows up for work. That's why we invest in holistic well-being that supports and encourages you to live a full life. Besides a competitive paycheck, we offer several awesome perks to help you thrive in every aspect of life. Picture this: three weeks of paid vacation, a generous 401(k) match, profit-sharing, and a whole bunch of cool extras. We're talking about benefits that cover you from head to toe - physically, emotionally, and financially.
• Meaningful work. We create meaningful work experience by empowering everyone to contribute, taking pride in everything we do, and making the world sustainable, inclusive, and beautiful.
• A culture of respect. We sustain a culture of respect by relying on our shared values, building supportive and kind teams, and ensuring all voices are heard and celebrated.

Room & Board is a modern furniture and home decor retailer committed to creating beautiful, well-made products while providing exceptional customer service. Our mission is to help people create homes they love through timeless designs, sustainable practices, and a focus on quality craftsmanship.

Room & Board is an equal employment opportunity employer. Our policy is not to unlawfully discriminate against any applicant or staff member on the basis of age, race, color, sex, sexual orientation, gender identity or expression, religion, national origin, disability, or any other consideration made unlawful by applicable federal, state, or local laws. We also prohibit harassment of applicants and staff members based on any protected category, characteristic or status. It is also our policy to comply with all applicable state, federal and local laws respecting consideration of unemployment status in making hiring decisions.

As an applicant, you have rights under Federal Employment Laws, and your state may offer additional protections. To view applicable laws, visit our partner site.