Marketing Activation Specialist, Winter Sports Equipment

Marketing Activation Specialist, Winter Sports Equipment

Amer Sports is the global leader in sports equipment with brands Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.

Salomon SAS, "The Mountain Sport Company," was born in 1947 in the heart of the Alps and the cradle of modern alpinism. With a passion for sports and innovative design, Salomon has created a vast range of new revolutionary concepts in bindings, shoes, skis, and clothing for alpine and Nordic skiing and has provided innovative solutions in footwear and equipment for snowboarding, competition, mountaineering, hiking, trail running, and many other sports.

Through this focus on performance, Salomon innovates and excels in mountain sports, converting new ideas into products and pushing the limits of what is possible. Salomon's commitment, culture, and heritage are all linked by a simple concept: every employee can make Salomon the reference mountain brand. Salomon is committed in a responsible way to the outdoors through its sustainable development program. Diversity is one of Salomon's five values, which is why we are committed to creating an environment accessible to all.

The headquarters of Salomon is based in Annecy (74), France.

Job Description

As a Marketing Activation Specialist, Protective & Snow Wear F/H, you are responsible for the strategy and implementation of 360° marketing campaigns for the Winter Sport Equipment category. You coordinate the creation, deployment, and consistency of seasonal campaign activation programs and marketing tools, while ensuring respect for brand identity and culture.

Your main duties

1. Development and activation of seasonal campaigns

• Lead global 360° campaigns (media, digital, field events, influencers…).
• Analyze market trends and consumer insights to guide creation and propose innovative activations.
• Provide appropriate content as part of the execution of global campaigns (contests, events, campaigns, etc.).

2. Creation and distribution of seasonal toolkits

• Supervise the production and delivery of toolkits (in-store, digital, sports marketing, public relations, photos/videos…).
• Manage schedules, budgets, and validations with product and design teams.
• Communicate updates to countries throughout the market launch process.

3. Coordination of execution with marketing teams to maximize 360° integration

4. Coordination of contracts with external vendors and internal services involved

5. Preparation and follow-up of campaign performance reporting

Qualifications

Essential knowledge

• 3 to 5 years of experience in marketing/communication, ideally in the winter sports industry.
• Strong expertise in 360° marketing, including managing international campaigns.
• Very good knowledge of the winter sports culture and its ecosystem.
• Excellent project management, cross-functional coordination, and communication skills.
• Ability to operate in an international environment.
• Creativity, strategic sense, and rigor.

Essential skills

• Market knowledge: You understand the market context in which the company operates – knowledge of competitors, customers, and partners. You identify emerging market trends and their implications for customers, and are able to identify new customer segments. You also know how to identify emerging competitors and their impact, analyzing their strengths and weaknesses.
• Communication: You demonstrate active listening. You have good emotional intelligence, allowing you to adapt your communication style according to situations and interlocutors, to pick up on verbal and non-verbal signals, and to respond appropriately and effectively.
• Collaboration: You have the ability to work with your peers and partners to achieve objectives and improve performance. You embody the team spirit, willingly offer help or ideas for the benefit of your colleagues, and share best practices between different teams, entities, or functions of the company.

Desired qualifications

• Education: Graduated from a Master's in marketing or communication.
• Foreign languages: fluent English.
• IT skills: mastery of the Office suite, and excellent understanding of modern digital media.

Additional Information

Permanent contract, Full-time

Position based in Annecy (74), FRANCE