Trade Marketing Senior Specialist EMEA

Trade Marketing Senior Specialist EMEA

Amer Sports is the global leader in sports equipment with brands Salomon, Arc'teryx, Peak Performance, Atomic, and Wilson.

Salomon SAS, "The Mountain Sport Company," was born in 1947 in the heart of the Alps and the cradle of modern alpinism. With a passion for sports and innovative design, Salomon has created a vast range of new revolutionary concepts in bindings, shoes, skis, and clothing for alpine and Nordic skiing and has been able to provide innovative solutions in footwear and equipment for snowboarding, competition, mountaineering, hiking, trail running, and many other sports.

Through this focus on performance, Salomon innovates and excels in mountain sports, converting new ideas into products and pushing the limits of what is possible. Salomon's commitment, culture, and heritage are all linked by a simple concept: every employee can make Salomon the reference mountain brand. Salomon is committed in a responsible way to the outdoor through its sustainable development program. Diversity is one of Salomon's five values, which is why we are committed to creating an accessible environment for all.

The headquarters of Salomon is based in Annecy (74), France.

Description of the Position

As a Trade Marketing Senior Specialist EMEA, you will be responsible for strengthening Salomon's presence in stores across the EMEA region by ensuring exemplary retail execution, coherent brand representation, and strong sell-out performance.

The role leads the deployment and optimization of in-store activation programs, manages key retail tools and production platforms, and drives continuous improvement based on KPIs to optimize the consumer experience in wholesale and online environments. You are also the regional point of reference for training, in alignment with Global management, ensuring the delivery of seasonal and key account training, adapting tools to regional needs, and supporting store teams and specialists through onboarding and continuous training initiatives.

Main Responsibilities

Develop In-store Presence

• Lead the implementation, monitoring, and continuous expansion of in-store activation projects to ensure excellence in retail execution.
• Drive the deployment and optimization of Footwear Wall programs across different markets, ensuring coherent brand representation.
• Manage EMEA production platforms with a focus on POP D2C and Footwear Walls, ensuring timely and standard-compliant deliveries.

Excellence In-store / Online & Orientation Sell-out

• Supervise the online and offline shopping experience and monitor digital KPIs to ensure reliable performance measurement and actionable recommendations.
• Align retail marketing initiatives and provide continuous support to key accounts to maximize the impact of campaigns.
• Develop and maintain a regional playbook to elevate the consumer experience at wholesale touchpoints in stores and online.
• Support local sales teams to achieve in-store visibility objectives (MBOs).

Regional Training Responsibility EMEA

• Lead regional training, following seasonal kick-offs and "Train the Trainer" sessions organized by Global.
• Support the planning and execution of Key Account training.
• Ensure monthly connection with headquarters and countries, along with associated reporting.
• Distribute training tools to countries and adapt Global tools to regional needs (e.g., translations).
• Manage onboarding training: store openings, sell-through specialists, and training champions.

Qualifications

Essential Knowledge

• 10 years of experience in trade, retail, or 360-degree marketing.
• Experience in the sporting goods, apparel, FMCG, or consumer electronics sectors.
• Proven experience in training animation, content creation, and proficiency in presentations, public speaking, influence, stakeholder management, and performance tracking frameworks.
• Strong negotiation and change management skills.
• Demonstrated experience in project management and cross-functional collaboration.

Essential Skills

• Results Orientation: You find new ways to achieve results. You develop and implement new operating models or business models to generate exceptional performance. You are capable of operating independently and challenging the status quo to advance practices.
• Market Knowledge: You understand the retail context in which the company operates - knowledge of competitors, customers, and partners. You identify emerging trends, their implications for our consumers, and new potential segments, while evaluating the strengths and weaknesses of the competition.
• Communication: You leverage your interpersonal skills to create a positive work environment: you interpret and respond constructively to emotional signals and develop strong relationships. Recognized as an excellent communicator, you know how to tell a story and convey messages in an impactful way. You demonstrate great integrity and adapt your voice, style, and tone to any type of audience, on various channels, with a strong capacity to influence at different levels of the organization.

Desired Qualifications

• Foreign Languages: Proficiency in English, written and spoken. An additional language is a plus (French, German, Spanish, Italian).
• Education: University degree (Bachelor's or Master's) in Marketing, Retail Management, or related field.
• Computer Skills: Excellent proficiency in MS Office, PowerBI, and analytics tools.

Additional Information

Permanent contract, full-time

Position based in Annecy, France (74)

Availability for regular travel across Europe.