Campaign & Activation Marketing Specialist - Running (h/f)
Salomon
Campaign & Activation Marketing Specialist - Running (H/F)
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.
The Mountain Sport Company, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.
Description Du Poste
As a Campaign & Activation Marketing Specialist - Running (H/F), you are responsible for the strategy and implementation of 360° marketing campaigns for the Running category. You coordinate the creation, deployment and consistency of global marketing campaigns and tools, while ensuring respect for brand identity and running culture.
Your main missions:
1. Development and activation of seasonal campaigns
Pilot global 360° campaigns (media, digital, field events, influence…).
Analyze market trends and consumer insights to guide the creation and propose innovative activations.
Coordinate creative agencies and internal content teams.
Ensure consistency of communication and quality of deliverables across all channels.
2. Creation and distribution of omnicanal toolboxes
Supervise the production and delivery of marketing kits (product visuals, digital banners, POS materials, demo tools, etc.).
Manage schedules, budgets, and validations with product and design teams.
Ensure consistency of the message and brand look & feel at every touchpoint.
3. Influence strategy
Define and pilot the influence strategy related to global campaigns.
Develop guidelines for local markets and support their implementation.
Collaborate with key ambassadors and influencers in the running community.
4. Coordination and pilot
Lead activation meetings to ensure global alignment.
Monitor and evaluate the performance of campaigns.
Be the main point of contact for global running marketing projects.
Qualifications
Minimum 8 years of experience in marketing/communication, ideally in the sports or running industry.
Graduated with a Master in marketing or communication.
Solid expertise in 360° marketing, international campaign management, and influence.
Very good knowledge of the running culture and its ecosystem.
Excellent project management, cross-functional coordination, and presentation skills.
Ability to work in an international environment.
Fluent English.
Proficiency in Microsoft Office.
Creative spirit, strategic sense, and operational rigor.
Additional Information
Permanent contract
Health coverage MediCash from the first day
Personal retirement plan
Exclusive discounts on Amer Sports group products (Salomon, Arc'teryx, Peak Performance, Atomic, Wilson) from your arrival
Life insurance
Position based in Annecy