Copy Of Campaign & Activation Marketing Specialist - Running (h/f)

Campaign & Activation Marketing Specialist - Running (h/f)

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

The Mountain Sport Company, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Amer Sports is the world leader in sports equipment with brands Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

Salomon SAS, The Mountain Sport Company, was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Thanks to the passion for the sport and innovative design, Salomon has created a vast range of new revolutionary concepts in bindings, boots, skis and clothing for alpine and Nordic skiing and has been able to bring innovative solutions in footwear, clothing and equipment for snowboarding, competition, mountaineering, hiking, trail running and many other sports.

Through this focus on performance, Salomon innovates and excels in mountain sports, converting new ideas into products and pushing the limits of what is possible. Salomon's commitment, culture and heritage are all linked by a simple concept: every employee can make Salomon the leading mountain brand. Salomon is committed in a responsible way for the outdoor through its sustainability program. Diversity is one of Salomon's five values, which is why we are committed to creating an accessible environment for all.

The headquarters of Salomon is based in Annecy (74), France.

Description du poste

As a Campaign & Activation Marketing Specialist - Running (h/f), you are responsible for the strategy and implementation of 360° marketing campaigns for the Running category. You coordinate the creation, deployment and consistency of global marketing campaigns and tools, while ensuring respect for the brand identity and running culture.

Your main duties

1. Development and activation of seasonal campaigns

• Lead global 360° campaigns (media, digital, field events, influencers…).

• Analyze market trends and consumer insights to guide the creation and propose innovative activations.

• Coordinate creative agencies and internal content teams.

• Ensure consistency of communication and quality of deliverables across all channels.

2. Creation and distribution of omnicanal toolboxes

• Supervise the production and delivery of marketing kits (product visuals, digital banners, POS, demo tools, etc.).

• Manage schedules, budgets and approvals with product and design teams.

• Ensure consistency of message and brand look & feel at every point of contact.

3. Influence strategy

• Define and lead the influence strategy related to global campaigns.

• Develop guidelines for local markets and support their implementation.

• Collaborate with key ambassadors and influencers in the running community.

4. Coordination and management

• Lead activation meetings to ensure global alignment.

• Monitor and evaluate campaign performance.

• Be the main point of contact for global running marketing projects.

Qualifications

Minimum 8 years of experience in marketing/communication, ideally in the sports or running industry.

Graduated with a Master's degree in marketing or communication.

Strong expertise in 360° marketing, management of international campaigns and influence.

Very good knowledge of the running culture and its ecosystem.

Excellent skills in project management, cross-functional coordination and presentation.

Ability to work in an international environment.

Fluent English.

Proficiency in Microsoft Office.

Creative mind, strategic sense and operational rigor.

Additional information

What we offer:

• Permanent contract (CDI)

• MediCash health insurance from day one

• Personal pension plan

• Exclusive discounts on Amer Sports group products (Salomon, Arc'teryx, Peak Performance, Atomic, Wilson) from day one

• Life insurance

• Position based in Annecy