Global E - commerce Marketing Specialist

Global E-Commerce Marketing Specialist

We are seeking a Global E-commerce Marketing Specialist to drive the strategy, planning, and execution of Salomon's ecommerce campaigns and participate in the overall on-site experience.

In this strategic and hands-on role, you will bridge the gap between Marketing teams or Regional business needs and E-commerce activation plans, ensuring:

• Seamless deployment of the campaigns across all consumer touchpoints: digital, retail, CRM, and paid media.
• Premium e-merchandising content and consumer journey optimization.

Detailed mission:

Category Ownership & Business Partnership

• Act as the key point of contact for the core categories within your scope (RUNNING)
• Provide shared support across other categories (Outdoor, Winter Sports, Apparel, Ecom specific activations)
• Lead consumer journey optimization and overall category e-merch excellence, with Marketing, Digital Product and UI/UX teams.

Brand Campaign Activation, Toolbox and Asset Delivery

• Be the voice of Ecom during Campaign briefs and asset creation within cross-functional HQ teams
• Brand campaign:
• Deliver campaign toolbox (formats, copy, translations) on time
• Manage Campaign landing pages, with UI/UX and SEO experts
• Provide e-merch guidelines on consumer journey and link with performance merchandising strategy (cross-sell, product recommendations)
• Reporting on Key campaigns (KPI on salomon.com)

Ecom Specific Campaign Activation, Toolbox and Asset Delivery

• Brief Creative team on Ecom stories (business need, budget, mood board, timings) and ensure on-shoot asset approval
• Deliver campaign toolbox (formats, copy, translations) on time

Ecom Experience and Performance Optimization

• Co-lead A/B test experimentations on campaign assets (visuals / copy) with the CRO lead and regions
• Participate in Ad-Hoc On-site experience projects (with PO team)
• Continuous internal feedback on PDP assets (visuals and copy) to Studio team, Content Team & PIM team

Required Experience:

• 3–5 years in eCommerce with emphasis on site merchandising, digital marketing, product discovery, or conversion optimization
• Hands-on experience with eCommerce platforms, such as Contentful, Shopify, Magento, etc.
• Previous experience in Content creation project management (working with Agencies, Studios, Photoshoot)
• Experience with Analytics platforms (Piano, GA, Power BI) or similar tooling
• Fluent in English and French

Skills & Competencies:

• Passion for elevating the consumer journey and delivering business results
• Strong analytical mindset with the ability to turn insights into actionable strategies
• Excellent organizational and project management skills.
• Demonstrated experience working with CMS, PIM, DAM, and A/B testing platforms
• Skilled communicator who can influence stakeholders across global and regional teams

Contract type: Permanent contract (CDI) Location: Annecy (74), France Start date: ASAP, between April and July 2026