Marketing Manager EMEA Export (24 Months)

Marketing Manager EMEA Export (24 months)

As Marketing Manager – EMEA Export, you will lead the implementation of omnichannel marketing and communication strategies across the EMEA Export region. The role supports and coordinates with third-party distributors and partners to drive brand visibility and sell-through for Amer Sports brands: Salomon, Wilson, and Atomic.

You will act as the key link between global brand marketing teams and local export distributors, ensuring global priorities are adapted and executed effectively at local level.

• Act as the main interface between Amer Sports global brand marketing teams and EMEA Export distributors
• Implement omnichannel marketing campaigns across the EMEA Export territory, focusing on priority markets (Europe, Turkey, GCC, Israel, Greece, Africa, Kazakhstan, Serbia)
• Localize global marketing strategies and campaigns to fit local market needs, in collaboration with distributors
• Develop, monitor, and assess local sell-through strategies with export partners
• Plan, manage, and monitor the EMEA Export marketing budget in line with strategic priorities
• Coordinate and assess local communication plans, ensuring alignment with brand positioning and market maturity
• Align local sports marketing, ambassador programs, and events with global brand guidelines
• Guide and support local marketing contributors on retail, trade, D2C, and wholesale campaigns and assets
• Support and oversee distributor-led social media strategies; manage quarterly execution and performance reports
• Ensure compliance of local websites and social media platforms with brand policies and e-commerce standards
• Coordinate e-commerce and cybersecurity projects with internal IT teams and external partners
• Co-lead seasonal distributor meetings with the Commercial team to present marketing priorities and commercial initiatives
• Report marketing KPIs, progress, and insights to the EMEA Export Director

Essential Skills & Experience

• 8-10 years of experience in marketing
• Strong experience in marketing oversight across multiple markets - EMEA preferred
• Experience working with distributors or local market partners
• Proven ability to localize global marketing strategies for regional execution
• Experience managing omnichannel marketing initiatives (including digital, retail, and social media)
• Budget planning and monitoring experience
• Capability to assess, review, and evaluate local marketing performance

Essential Competencies

• Process Orientation: You have the ability to manage processes and optimize ways of working to achieve results. Ensure guidelines are followed and processes are structured and well defined.
• Leadership: You motivate, guide, and support local contributors, while driving regional marketing initiatives to ensure effective and timely implementation.
• Collaboration: You are comfortable working across cultures and varying market maturity levels, successfully engaging stakeholders within a complex matrix environment. You actively share best practices and solutions across regions.

Desired Qualifications

• Language: Fluent in English
• Education: Bachelor's or Master's degree in Marketing, Retail Management, or related field

Contract: 24 months

Location: Munich, Germany and Grödig, Austria

Travel: Occasional travel to Export partners