Associate Director, Payer Marketing

Associate Director, Payer Marketing

Location: Morristown, NJ

As Associate Director, Payer Marketing within our Digital team, you will join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you'll help drive meaningful outcomes in diabetes, transplant, and immunology with the scale and urgency patients deserve.

The Established Products team within the General Medicines business unit safeguards and drives the growth of Sanofi's core brand product portfolio — essential therapeutics spanning insulin, oncology, cardiometabolic care, and more. These treatments form the backbone of the company and serve thousands of patients who rely on them for their health and well-being. Operating under a digital pureplay business model, this team prioritizes innovation and creativity, ensuring continuous advancement in how these critical products are delivered and experienced.

The Associate Director of Payer Marketing will play a pivotal role in developing and executing comprehensive digital marketing strategies with a specialized focus on Market Access messaging and communications. This position serves as a strategic bridge between digital marketing excellence and market access objectives, ensuring that our insulin and established product portfolios reach the right stakeholders with compelling, compliant, and impactful messaging across all digital channels.

This role requires a dynamic leader who can navigate the complex landscape of pharmaceutical digital marketing while maintaining deep expertise in market access strategy, payer communications, and value-based messaging. The successful candidate will drive cross-functional collaboration to deliver patient-centric digital experiences that support both commercial objectives and market access goals, ultimately contributing to improved patient outcomes in diabetes care.

Join the digital engine driving Sanofi's transformation - where AI, automation, and bold experimentation power faster science and smarter decisions. Here, you'll help build the first biopharma company powered by AI at scale.

We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.

Main Responsibilities

• Digital Strategy Development: Lead the creation of comprehensive digital marketing strategies for insulin and established products, with particular emphasis on market access messaging, payer engagement, and value demonstration across digital platforms
• Market Access Digital Communications: Develop and execute targeted digital campaigns that effectively communicate product value propositions, health economic outcomes, and clinical evidence to payers, formulary decision-makers, and key opinion leaders
• Cross-Functional Collaboration: Partner closely with Market Access, Medical Affairs, Commercial, Regulatory, and Legal teams to ensure alignment of digital marketing initiatives with broader business objectives and compliance requirements
• Content Strategy and Development: Lead the creation of compelling, evidence-based digital content that supports market access objectives, including value dossiers, economic models, real-world evidence presentations, and payer-focused educational materials
• Analytics and Performance Optimization: Establish KPIs, analyze campaign performance, and leverage data insights to continuously optimize digital marketing strategies and demonstrate ROI to internal stakeholders
• Regulatory Compliance: Ensure all digital marketing activities comply with FDA regulations, industry guidelines, and company policies, working closely with Medical, Legal, and Regulatory (MLR) teams throughout the promotional review process
• Innovation and Emerging Technologies: Stay current with digital marketing trends, emerging technologies, and industry best practices, identifying opportunities to enhance market access messaging through innovative digital approaches

Education

• High school diploma or GED required
• Bachelor's degree or advanced degree preferred (MBA or related)

About You

• 7+ years of progressive experience in creative direction or marketing, with at least 4 years supporting pharmaceutical or healthcare clients, which must include:

  • Minimum 5 years leading digital creative development and multi-channel campaign execution
  • 3+ years developing market access creative deliverables and materials
• Proven track record of leading cross-functional creative teams and managing complex projects
• Understanding of pharmaceutical industry regulations, compliance requirements, and promotional review processes
• Knowledge of market access principles, payer communications, and value-based healthcare messaging

Preferred Qualifications

• Experience with diabetes/endocrinology therapeutic area strongly preferred
• Experience with marketing mix modeling and multi-touch attribution analysis
• Advanced certifications in digital marketing or market access

Why Choose Us

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
• Join the digital force behind Sanofi's AI-powered pipeline, where Expert, Generative, and Snackable AI accelerate the discovery, development and delivery of breakthrough treatments to patients.
• Help reduce time from discovery to commercialization, delivering life-changing medicines to patients faster than ever.
• Join a workplace where diversity, equity, and inclusion are at the core, with Employee Resource Groups and leadership programs that celebrate every voice.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

#GD-SA #LI-SA #LI-Onsite #vhd