Mixed-Market Strategy & Execution

I. Mixed-Market Strategy & Execution (50%)

Cross-Indication Strategy Development

Design and implement Dupixent's differentiated strategy for respiratory indications in mixed markets (e.g., COPD with nasal polyps, asthma-COPD overlap), integrating dermatology and respiratory resources to identify growth opportunities across therapeutic areas.

Mixed-Market Program Design & Launch

Lead integrated cross-therapeutic projects (e.g., "Respiratory-Immunology Joint Diagnosis Solutions"), collaborating with Medical Affairs to develop clinical evidence tools (DAs, patient screening pathways) and drive KOL cross-specialty engagement.

Performance Tracking & Growth Acceleration

Identify growth barriers through data-driven analysis (e.g., reimbursement policies, competitor dynamics, patient stratification) and propose pricing, channel, or indication-expansion strategies.

Monitor Dupixent's competitive landscape in mixed markets (e.g., vs. IL-5/PDE4 inhibitors) and refine countermeasures

II. Regional Marketing Operations (50%)

Regional Plan Execution (30% weighting)

Localize national respiratory marketing strategies, manage regional A&P budgets, and ensure precision targeting of high-potential accounts.

KOL Ecosystem Building (35% weighting)

Develop tiered KOL management systems, creating personalized engagement platforms (e.g., research collaborations, patient education) to position Dupixent as the preferred biologic for COPD.

Market Intelligence & Strategy Integration (15% weighting)

Gather regional insights (competitor activities, policy shifts) to inform national planning.

Lead regional Brand Champion teams, ensuring execution alignment and feedback-driven strategy refinement

Qualifications

Hard Skills

Education: Bachelor's degree or higher in Medicine, Pharmacy, Marketing, or related fields.

Experience:

• ≥3 years in pharma marketing (respiratory/biologics preferred), including 1+ year in marketing/sales management.
• Mandatory: Proven success in mixed-market initiatives (e.g., cross-departmental campaigns, omnichannel patient programs)

Core Competencies

Strategic Acumen: Expertise in mixed-market growth models and patient-journey analytics

Execution Excellence: Proficiency in managing medical events, KOL programs, and budget optimization

Collaborative Leadership: Ability to align sales, medical, and central marketing (CMKT) teams

Pursue Progress, Discover Extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.