View All Jobs 11102
Divisional Marketing Manager (m/f/d) Lending
Own and drive the global go-to-market strategy for SAP Fioneer's Lending portfolio.
Munich, Bavaria, Germany
Senior
20 hours agoBe an early applicant
SAP Fioneer
Delivers specialized financial services software and cloud solutions, extending and modernizing core banking and insurance processes for regulated institutions.
1 Similar Job at SAP Fioneer
Divisional Marketing Manager, Lending
As Divisional Marketing Manager, Lending, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a senior, hands-on role that combines strategic leadership with operational execution to empower divisional sales and building and deliver full-funnel marketing programs that generate demand and support divisional revenue goals.
You will collaborate closely with a centralized global marketing team (specialists in digital, social media, marketing operations, creative design, content, analyst relations and Pr) to build impactful campaigns that reinforce our brand, amplify our message, and drive measurable pipeline growth.
Key Responsibilities
- Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales.
- Create clear solution positioning and high-quality assets such as playbooks, presentations, webpages, brochures, videos, and one-pagers to support awareness, consideration, and sales engagement.
- Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data.
- Build and run full-funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, Pr, and ABM (account-based marketing) approaches in partnership with agencies.
- Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions.
About SAP Fioneer
Delivers specialized financial services software and cloud solutions, extending and modernizing core banking and insurance processes for regulated institutions.