Marketing Specialist - 12 Month Contract

Marketing Specialist - 12-Months Contract - Hybrid | Toronto, ON

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If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

About the Job

SAS Americas Marketing is seeking a seasoned B2B marketer with a passion for building and activating global multi-channel marketing campaigns that are innovative and differentiating in the market. This individual will be comfortable collaborating with a cross-functional, integrated marketing team and adept at leveraging analytical curiosity to understand the customer, the metrics and how to optimize for the best results.

This individual will build and execute marketing campaigns that appeal to Heads of Business and IT audiences. The focus will be SAS's Customer Intelligence 360 solution, our AI-powered customer engagement platform that turns customer insight into real-time, personalized actions across every channel. Furthermore, this role will support the global commercial team, developing cross-industry campaigns to build and support pipeline for Canada's commercial accounts.

If you are a modern, technology-first marketer who is highly effective at collaborating with global cross-functional teams, communicating at all levels of the organization, and acting as a trusted advisor to leadership, then this is the role for you!

As a Marketing Specialist, You Will:

• Create a multi-channel, go-to-market strategy that's mapped to the strategic business goals and is part of a full customer journey program.
• Work collaboratively with global demand marketing counterparts and other key stakeholders to build integrated campaigns.
• Drive the strategy, develop the plan, and execute marketing campaigns that improve reputation and build demand for SAS CI360 as well as the Commercial team.
• Design campaigns with the customer at the center, with relevant offers at each stage of the customer journey. Offers can extend to many channels, including web, social, webinars, live events and email.
• Communicate the marketing strategy and campaign details to sales and marketing leadership, and other key stakeholders across the organization.
• Analyze metrics and communicate the results, including traffic and conversion statistics, lead generation, pipeline impact and return on investment.
• Work as a key liaison to multiple organizations across SAS, including product marketing, content marketing, digital marketing, marketing sciences, communications, creative and more.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required Qualifications

• At least 5 years of experience in demand generating marketing or a related function in the technology or other business-to-business industry.
• Bachelor's Degree, preferably in Business, Marketing, Computer Science, or related discipline.
• Excellent interpersonal and "soft" skills with demonstrated ability to build strategic working relationships at all levels of the organization.
• Excellent written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences.
• Ability to convey in-depth knowledge of marketing metrics, including revenue, pipeline, and leads and be able to tell a story through the metrics.
• Demonstrated project management and meeting facilitation skills.

Additional Competencies, Knowledge and Skills

• Building Partnerships - Developing and leveraging relationships within and across work groups to achieve results.
• Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.
• Customer Orientation - Placing a high priority on the internal or external customer's perspective when making decisions and taking action; implementing service practices that meet the customers' and own organization's needs.

Demonstrated understanding of B2B technology concepts and target personas of analytics, data, AI and cloud.

Experience working with a multi-national or global organization, collaborating across different cultures, time zones and geographies.

Experience working with Account-Based Marketing (ABM) or approaches geared to a segmented account list.

Demonstrated understanding of marketing communication concepts/functions and software such as the Microsoft Suite of products, plus marketing tools including salesforce automation, marketing automation, and social media tools.

You are welcome here. At SAS, it's not about fitting into our culture – it's about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

Additional Information:

To qualify, applicants must be legally authorized to work in Canada and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. SAS provides a barrier-free workplace and embraces all qualified applicants with varied perspectives and backgrounds. If you're a Canadian applicant with a qualified disability or a disabled veteran, you can request a reasonable accommodation if you are unable or limited in your ability to use www.sas.com/careers. For assistance, please email hrcan@sas.com.

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified "sas.com" email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.

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